| Description |
167 pages : illustrations ; 21 cm. |
| Series |
HBR's 10 must reads (Series)
|
| Note |
Includes index. |
| Contents |
Design thinking / Tim Brown ; Why design thinking works / Jeanne M. Liedtka ; The right way to lead design thinking / Christian Bason and Robert D. Austin ; Design for action / Tim Brown and Roger L. Martin ; The innovation Catalysts / Roger L. Martin ; Know your customers' "Jobs to be done" / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan ; Engineering reverse innovations / Amos Winter and Vijay Govindarajan : Strategies for learning from failure / Amy C. Edmondson ; How Indra Nooyi turned design thinking into strategy / an interview with Indra Nooyi by Adi Ignatius; Reclaim your creative confidence / Tom Kelley and David Kelley. |
| Summary |
If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. |
| Subject |
Organizational change.
|
|
Industrial design.
|
| Added Author |
Brown, Tim, author.
|
| Note |
HBR's 10 must reads on design thinking |
| ISBN |
1633698807 paperback |
|
9781633698802 paperback |
|
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