| Description |
1 online resource (xv, 183 pages) : illustrations |
|
text file |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions. |
| Subject |
Web sites -- Design.
|
|
User-centered system design.
|
|
Human-computer interaction.
|
|
Internet searching.
|
|
Sites Web -- Conception. |
|
Conception participative (Conception de systèmes) |
|
Recherche sur Internet. |
|
Human-computer interaction |
|
Internet searching |
|
User-centered system design |
|
Web sites -- Design |
|
Benutzerfreundlichkeit |
|
Gestaltung |
|
Suchmaschine |
|
Web-Seite |
| Added Author |
Musica, Nick.
|
| Other Form: |
0321605896 9780321605894 |
| ISBN |
9780321637239 |
|
0321637232 |
|
9780321605894 (pbk.) |
|
0321605896 (pbk.) |
|
0321648153 (electronic bk.) |
|
9780321648150 (electronic bk.) |
| Standard No. |
9786612432552 |
|
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