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LEADER 00000cam a2200709 a 4500
001 892421239
003 OCoLC
005 20240129213017.0
006 m o d
007 cr unu||||||||
008 141006s2015 enka ob 001 0 eng d
020 9780124202344
020 0124202349
020 012420175X
020 9780124201750
029 1 DEBBG|bBV042182757
029 1 DEBSZ|b417234449
029 1 GBVCP|b882734377
035 (OCoLC)892421239
037 CL0500000487|bSafari Books Online
040 UMI|beng|epn|cUMI|dDEBBG|dDEBSZ|dYDXCP|dOCLCQ|dOCLCO
|dOCLCF|dOCLCO|dOCLCQ|dOCLCO|dCSAIL|dOCLCQ|dCEF|dUAB|dAU@
|dOCLCO|dOCLCQ|dOCLCO|dOCLCL
049 INap
082 04 658.5/14
082 04 658.5/14|222
099 eBook O'Reilly for Public Libraries
100 1 Duening, Thomas N.
245 10 Technology entrepreneurship :|btaking innovation to the
marketplace /|cThomas N. Duening, Robert D. Hisrich,
Michael A. Lechter.|h[O'Reilly electronic resource]
250 2nd ed.
260 London, U.K. :|bAcademic Press,|c2015.
300 1 online resource (1 volume) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references and index.
505 00 |gMachine-generated contents note:|gpt. 1|tYou Are Here: X
--|gch. 1|tTechnology Entrepreneurship Today: Trends,
Opportunities, Challenges --|g1.1.|tIntroduction --|g1.2.
|tTrends and Opportunities in Technology Entrepreneurship
--|g1.3.|tA Word about Global Markets --|g1.4.
|tFoundations of this Book --|g1.5.|tChapter Summary --
|tKeyterms --|tAdditional Reading --|tWeb Resources --
|tEndnotes --|gch. 2|tFive Pillars of Technology
Entrepreneurship --|g2.1.|tIntroduction --|g2.2.|tPillar
#1: Value Creation --|g2.3.|tPillar #2: The Lean Startup -
-|g2.4.|tPillar #3: Customer Discovery and Validation --
|g2.5.|tPillar #4: The Business Model Canvas --|g2.6.
|tPillar #5: The Entrepreneurial Method --|g2.6.1.
|tPrinciple #1: Expert Technology Entrepreneurs Believe
Value Creation is the Primary Purpose of their Business --
|g2.6.2.|tPrinciple #2: Expert Technology Entrepreneurs
Rebound Personally and Professionally from Failure --
|g2.6.3.|tPrinciple #3: Expert Technology Entrepreneurs
Respect Private Property and Uphold Contractual
Obligations --|g2.6.4.|tPrinciple #4: Expert Technology
Entrepreneurs Respect the Judgment of the Marketplace --
|g2.7.|tDeliberate Practice --|g2.7.1.|tWhen to Start
Practicing --|g2.8.|tChapter Summary --|tKeyterms --
|tAdditional Reading --|tWeb Resources --|tEndnotes --
|gch. 3|tTechnology Venture Idea Generation --|g3.1.
|tIntroduction --|g3.2.|tFundamental Venture Types --
|g3.2.1.|tBusiness-to-Business --|g3.2.2.|tBusiness to
Consumer --|g3.2.3.|tBusiness to Government --|g3.3.|tThe
Idea Generation Process --|g3.3.1.|tStep 1: Identify a
Point of Pain --|g3.3.2.|tStep 2: Innovate a Product or
Service --|g3.3.3.|tStep 3: Test Business Models --
|g3.3.4.|tStep 4: Explore How to Acquire Customers --
|g3.4.|tThe Opportunity Register --|g3.5.|tNon-Traditional
Idea Sources --|g3.5.1.|tRead Alternative Literature --
|g3.5.2.|tVisit New Places and Experience New Things --
|g3.5.3.|tMeet Thought Leaders --|g3.5.4.|tTeam Up --
|g3.6.|tChapter Summary --|tKeyterms --|tAdditional
Reading --|tWeb Resources --|tEndnotes --|gpt. 2
|tCountdown to Launch --|gch. 4|tMarkets and Product or
Service Development --|g4.1.|tIntroduction --|g4.2.
|tProduct Planning and Development --|g4.3.|tThe Idea
Development Process --|g4.3.1.|tDescribe the Idea and
Competition --|g4.3.2.|tDetermine the Need --|g4.3.3.
|tModify and Validate --|g4.3.4.|tDevelop a Marketing Plan
--|g4.3.5.|tDevelop the Final Product or Service --
|g4.3.6.|tLaunch the Idea --|g4.4.|tThe Concept of Newness
--|g4.4.1.|tNewness to the Consumer --|g4.4.2.|tNewness to
the Organization --|g4.4.3.|tNewness to the Distribution
System --|g4.5.|tOpportunity Assessment Plan --|g4.6.
|tDisruptive Technology --|g4.7.|tThe Market --|g4.7.1.
|tMarket Segmentation --|g4.7.2.|tTarget Market and
Positioning --|g4.8.|tChapter Summary --|tKeyterms --
|tAdditional Readings --|tWeb Resources --|tEndnotes --
|gch. 5|tProtecting Your Intellectual Property --|g5.1.
|tIntroduction --|g5.2.|tIP And Technology Ventures --
|g5.2.1.|tIP Protection --|g5.3.|tRecognizing IP --|g5.4.
|tRecord-Keeping --|g5.4.1.|tRecord-Keeping Procedures --
|g5.4.2.|tGuidelines for Record-Keeping --|g5.5.|tTrade
Secrets --|g5.5.1.|tProcedures for Trade Secret Protection
--|g5.6.|tPatents --|g5.6.1.|tThe Patent Application --
|g5.6.2.|tWritten Description --|g5.6.3.|tClaims --
|g5.6.4.|tExclusive Right --|g5.6.5.|tPatentability --
|g5.6.6.|tThe Patent Examination Process --|g5.6.7.
|tPatent Pending --|g5.6.8.|tPatent Ownership --|g5.6.9.
|tInternational Patents --|g5.7.|tCopyrights --|g5.7.1.
|tConsiderations with Respect to Software --|g5.7.2.
|tCopyrights and the Internet --|g5.7.3.|tNotice --
|g5.7.4.|tCopyright Registration --|g5.7.5.|tCopyright
Ownership --|g5.8.|tMask Works --|g5.9.|tTrademarks --
|g5.9.1.|tAcquiring Trademark Rights --|g5.9.2.
|tRegistering a Trademark --|g5.9.3.|tTrademark Notice
Symbols --|g5.9.4.|tInternational Protection of Trademarks
--|g5.9.5.|tThe Strength of a Mark --|g5.9.6.|tChoosing a
Mark --|g5.10.|tChapter Summary --|tKeyterms --
|tAdditional Reading --|tWeb Resources --|tEndnotes --
|gch. 6|tLegal Structure and Equity Distribution --|g6.1.
|tIntroduction --|g6.2.|tOwnership and Liability Issues --
|g6.2.1.|tLimited Versus Unlimited Liability --|g6.2.2.
|tThe Extent of Limited Liability --|g6.3.|tChoice of
Legal Structure --|g6.3.1.|tSole Proprietorship --|g6.3.2.
|tGeneral Partnership --|g6.3.3.|tLimited Partnership --
|g6.3.4.|tCorporation --|g6.3.5.|tLimited Liability
Company --|g6.3.6.|tLimited Liability Entities -- A
Comparison --|g6.4.|tEquity and Equity Types --|g6.4.1.
|tCorporate Stocks --|g6.4.2.|tCommon Stock --|g6.4.3.
|tPreferred Stock --|g6.5.|tRaising Capital --|g6.6.
|tEquity Distribution in the Start-up Venture --|g6.6.1.
|tEmployee Stock Options --|g6.6.2.|tVesting --|g6.6.3.
|tRestrictive Clauses --|g6.6.4.|tTax Issues --|g6.7.
|tChapter Summary --|tKeyterms --|tAdditional Reading --
|tWeb Resources --|tEndnotes --|gch. 7|tDeveloping and
Implementing the Technology Business Plan --|g7.1.
|tIntroduction --|g7.2.|tWriting the Business Plan --
|g7.2.1.|tPurpose of the Plan --|g7.3.|tElements of a
Business Plan --|g7.3.1.|tSection 1 --|g7.3.2.|tSection 2
--|g7.3.3.|tSection 3 --|g7.3.4.|tBusiness Plan
Development and Update --|g7.4.|tChapter Summary --
|tKeyterms --|tAdditional Readings --|tWeb Resources --
|tEndnotes --|gpt. 3|tInto the Breach --|gch. 8|tCapital
and Capital Sources --|g8.1.|tIntroduction --|g8.2.|tThe
Capital Management Plan --|g8.3.|tRegulation of Financing
Activities --|g8.3.1.|tCosts of Equity Financing --
|g8.3.2.|tSources of Equity Financing --|g8.3.3.|tAngel
Financing --|g8.3.4.|tVenture Capital --|g8.3.5.|tWhat do
Venture Capital Firms Look For? --|g8.4.|tDebt Financing -
-|g8.4.1.|tInstitutional Lender Requirements --|g8.4.2.
|tLoan Rates, Payment Methods, and Lender Types --|g8.4.3.
|tSmall Business Administration (SBA) Loans --|g8.5.
|tFundraising Tools and Techniques --|g8.5.1.|tPrivate
Placement Memorandum --|g8.5.2.|tSubscription Agreement --
|g8.5.3.|tElevator Pitch --|g8.6.|tAlternatives to Debt
and Equity Financing --|g8.6.1.|tSmall Business Innovation
Research (SBIR) --|g8.6.2.|tSmall Business Technology
Transfer (STTR) --|g8.6.3.|tBootstrap Financing --|g8.6.4.
|tLicensing --|g8.7.|tChapter Summary --|tKeyterms --
|tAdditional Reading --|tWeb Resources --|tEndnotes --
|gch. 9|tLaunching the Venture --|g9.1.|tIntroduction --
|g9.2.|tMarket Entry Positioning --|g9.3.|tMarket
Penetration Strategy --|g9.3.1.|tFirst-Mover Advantage --
|g9.4.|tValue Chain Analysis --|g9.5.|tDeveloping a
Contingency Plan --|g9.6.|tGrowing Beyond the Startup --
|g9.6.1.|tInnovation --|g9.6.2.|tOwnership --|g9.6.3.
|tCreativity --|g9.6.4.|tChange --|g9.7.|tChapter Summary
--|tKeyterms --|tAdditional Reading --|tWeb Resources --
|tEndnotes --|gch. 10|tMarketing and Selling Your Products
--|g10.1.|tIntroduction --|g10.2.|tTarget Market Selection
--|g10.3.|tPurchasing the Product Service --|g10.4.
|tMarketing --|g10.4.1.|tThe Marketing Mix --|g10.4.2.
|tProduct Mix --|g10.4.3.|tPricing --|g10.4.4.|tPlacement
(Distribution) --|g10.4.5.|tPromotion --|g10.4.6.|tThe
Promotion Budget --|g10.5.|tChapter Summary --|tKeyterms -
-|tAdditional Reading --|tWeb Resources --|tEndnotes --
|gch. 11|tContracts --|g11.1.|tIntroduction --|g11.2.
|tSources of Contract Law --|g11.3.|tContract Formation --
|g11.3.1.|tThe offer --|g11.3.2.|tThe Counteroffer --
|g11.3.3.|tAcceptance --|g11.3.4.|tRevocation of Offer or
Acceptance --|g11.3.5.|tConsideration --|g11.4.|tDefences
Against Contract Enforcement --|g11.5.|tPerformance and
Breach --|g11.5.1.|tConditions --|g11.5.2.|tExcusing Less
Than Complete Performance --|g11.5.3.|tDamages --|g11.6.
|tAnatomy of a Contract --|g11.6.1.|tPreamble --|g11.6.2.
|tRecitals --|g11.6.3.|tDefinitions --|g11.6.4.
|tPerformance --|g11.6.5.|tIntellectual Property --
|g11.6.6.|tConsideration --|g11.6.7.|tRepresentations and
Warranties --|g11.6.8.|tIndemnity --|g11.6.9.|tTerm and
Termination --|g11.6.10.|tMiscellaneous Provisions --
|g11.7.|tTypes of Agreements Encountered --|g11.7.1.
|tOperating Agreements --|g11.7.2.|tEmployment Agreements
--|g11.7.3.|tNon-Compete Agreements --|g11.7.4.
|tConfidentiality Agreements --|g11.7.5.|tConsulting and
Development Agreements --|g11.7.6.|tMaintenance and
Support Agreements --|g11.7.7.|tManufacturing Agreements -
-|g11.7.8.|tAssignment Agreements --|g11.7.9.|tLicense
Agreements --|g11.8.|tChapter Summary --|tKeyterms --
|tAdditional Reading --|tWeb Resources --|tEndnotes --
|gpt.
505 00 |t4|tGrowth and Exit --|gch. 12|tVenture Management and
Leadership --|g12.1.|tIntroduction --|g12.2.
|tEntrepreneurial Leadership --|g12.2.1.|tInfluence --
|g12.3.|tLeadership Skills --|g12.3.1.|tAnalytical Skills
--|g12.3.2.|tDecision-Making Skills --|g12.3.3.
|tCommunication Skills --|g12.3.4.|tConceptual Skills --
|g12.3.5.|tResilience Skills --|g12.3.6.|tTeam-Building
Skills --|g12.3.7.|tSelf-Awareness Skills --|g12.3.8.
|tPersonality --|g12.3.9.|tValues --|g12.3.10.|tAttitudes
--|g12.4.|tEntrepreneurial Leadership and Ethics --|g12.5.
|tChapter Summary --|tKeyterms --|tAdditional Reading --
|tWeb Resources --|tEndnotes --|gch. 13|tValuing and
Exiting Your Venture --|g13.1.|tIntroduction --|g13.2.
|tDue Diligence --|g13.2.1.|tFinances --|g13.2.2.|tProduct
/Service Line --|g13.2.3.|tSynergy --|g13.2.4.|tMarkets
and Customers --|g13.2.5.|tResearch and Development and
Intellectual Property --|g13.2.6.|tOperations --|g13.2.7.
|tManagement and Key Personnel --|g13.3.|tValuation --
|g13.3.1.|tValuation Techniques --|g13.3.2.|tMultiples
Technique --|g13.3.3.|tDiscounted Cash Flow Technique --
|g13.4.|tExit Via Succession --|g13.4.1.|tAdvantages of
Exit Via Succession.
505 00 |gNote continued:|g13.4.2.|tDisadvantages of Exit Via
Succession --|g13.5.|tExit Via Acquisition --|g13.5.1.
|tThe Acquisition Deal --|g13.5.2.|tAdvantages of Exit Via
Acquisition --|g13.5.3.|tDisadvantages of Exit Via
Acquisition --|g13.6.|tExit Via Merger --|g13.6.1.
|tAdvantages of Exit Via Merger --|g13.6.2.|tB
Disadvantages of Exit Via Merger --|g13.7.|tExit Via
Initial Public Offering --|g13.7.1.|tTiming --|g13.7.2.
|tSelecting an Investment Bank --|g13.8.|tRegistration
Statement and Timetable --|g13.8.1.|tThe Prospectus --
|g13.8.2.|tThe Red Herring --|g13.8.3.|tReporting
Requirements --|g13.8.4.|tAdvantages of Exit Via IPO --
|g13.8.5.|tDisadvantages of Exit Via IPO --|g13.9.
|tChapter Summary --|tKeyterms --|tAdditional Reading --
|tWeb Resources --|tEndnotes.
520 The focus of this book is on technology ventures - how
they start, operate, and sometimes exit profitably. In
short, it covers all the elements required to launch a
successful technology company, including discussion of
cutting-edge trends such as ""entrepreneurial method"" and
""lean startup, "" emphasis on the ideation process and
development of an effective business plan, coverage of
product and market development, intellectual property,
structuring your venture, raising capital, sales and
marketing, people management, and even strategies for
exiting your venture
588 0 Online resource; title from title page (Safari, viewed
October 1, 2014).
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Technological innovations|xEconomic aspects.
650 0 High technology industries|xManagement.
650 0 Entrepreneurship.
650 0 Intellectual property.
650 0 New business enterprises|xManagement.
650 6 Innovations|xAspect économique.
650 6 Industries de pointe|xGestion.
650 6 Entrepreneuriat.
650 6 Propriété intellectuelle.
650 6 Nouvelles entreprises|xGestion.
650 7 entrepreneurs.|2aat
650 7 intellectual property.|2aat
650 7 Entrepreneurship|2fast
650 7 High technology industries|xManagement|2fast
650 7 Intellectual property|2fast
650 7 New business enterprises|xManagement|2fast
650 7 Technological innovations|xEconomic aspects|2fast
700 1 Hisrich, Robert D.
700 1 Lechter, Michael A.
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9780124201750/?ar
|zAvailable on O'Reilly for Public Libraries
938 YBP Library Services|bYANK|n12033109
994 92|bJFN