| Description |
1 online resource (1 volume) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Machine-generated contents note: pt. 1 You Are Here: X -- ch. 1 Technology Entrepreneurship Today: Trends, Opportunities, Challenges -- 1.1. Introduction -- 1.2. Trends and Opportunities in Technology Entrepreneurship -- 1.3. A Word about Global Markets -- 1.4. Foundations of this Book -- 1.5. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- ch. 2 Five Pillars of Technology Entrepreneurship -- 2.1. Introduction -- 2.2. Pillar #1: Value Creation -- 2.3. Pillar #2: The Lean Startup -- 2.4. Pillar #3: Customer Discovery and Validation -- 2.5. Pillar #4: The Business Model Canvas -- 2.6. Pillar #5: The Entrepreneurial Method -- 2.6.1. Principle #1: Expert Technology Entrepreneurs Believe Value Creation is the Primary Purpose of their Business -- 2.6.2. Principle #2: Expert Technology Entrepreneurs Rebound Personally and Professionally from Failure -- 2.6.3. Principle #3: Expert Technology Entrepreneurs Respect Private Property and Uphold Contractual Obligations -- 2.6.4. Principle #4: Expert Technology Entrepreneurs Respect the Judgment of the Marketplace -- 2.7. Deliberate Practice -- 2.7.1. When to Start Practicing -- 2.8. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- ch. 3 Technology Venture Idea Generation -- 3.1. Introduction -- 3.2. Fundamental Venture Types -- 3.2.1. Business-to-Business -- 3.2.2. Business to Consumer -- 3.2.3. Business to Government -- 3.3. The Idea Generation Process -- 3.3.1. Step 1: Identify a Point of Pain -- 3.3.2. Step 2: Innovate a Product or Service -- 3.3.3. Step 3: Test Business Models -- 3.3.4. Step 4: Explore How to Acquire Customers -- 3.4. The Opportunity Register -- 3.5. Non-Traditional Idea Sources -- 3.5.1. Read Alternative Literature -- 3.5.2. Visit New Places and Experience New Things -- 3.5.3. Meet Thought Leaders -- 3.5.4. Team Up -- 3.6. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- pt. 2 Countdown to Launch -- ch. 4 Markets and Product or Service Development -- 4.1. Introduction -- 4.2. Product Planning and Development -- 4.3. The Idea Development Process -- 4.3.1. Describe the Idea and Competition -- 4.3.2. Determine the Need -- 4.3.3. Modify and Validate -- 4.3.4. Develop a Marketing Plan -- 4.3.5. Develop the Final Product or Service -- 4.3.6. Launch the Idea -- 4.4. The Concept of Newness -- 4.4.1. Newness to the Consumer -- 4.4.2. Newness to the Organization -- 4.4.3. Newness to the Distribution System -- 4.5. Opportunity Assessment Plan -- 4.6. Disruptive Technology -- 4.7. The Market -- 4.7.1. Market Segmentation -- 4.7.2. Target Market and Positioning -- 4.8. Chapter Summary -- Keyterms -- Additional Readings -- Web Resources -- Endnotes -- ch. 5 Protecting Your Intellectual Property -- 5.1. Introduction -- 5.2. IP And Technology Ventures -- 5.2.1. IP Protection -- 5.3. Recognizing IP -- 5.4. Record-Keeping -- 5.4.1. Record-Keeping Procedures -- 5.4.2. Guidelines for Record-Keeping -- 5.5. Trade Secrets -- 5.5.1. Procedures for Trade Secret Protection -- 5.6. Patents -- 5.6.1. The Patent Application -- 5.6.2. Written Description -- 5.6.3. Claims -- 5.6.4. Exclusive Right -- 5.6.5. Patentability -- 5.6.6. The Patent Examination Process -- 5.6.7. Patent Pending -- 5.6.8. Patent Ownership -- 5.6.9. International Patents -- 5.7. Copyrights -- 5.7.1. Considerations with Respect to Software -- 5.7.2. Copyrights and the Internet -- 5.7.3. Notice -- 5.7.4. Copyright Registration -- 5.7.5. Copyright Ownership -- 5.8. Mask Works -- 5.9. Trademarks -- 5.9.1. Acquiring Trademark Rights -- 5.9.2. Registering a Trademark -- 5.9.3. Trademark Notice Symbols -- 5.9.4. International Protection of Trademarks -- 5.9.5. The Strength of a Mark -- 5.9.6. Choosing a Mark -- 5.10. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- ch. 6 Legal Structure and Equity Distribution -- 6.1. Introduction -- 6.2. Ownership and Liability Issues -- 6.2.1. Limited Versus Unlimited Liability -- 6.2.2. The Extent of Limited Liability -- 6.3. Choice of Legal Structure -- 6.3.1. Sole Proprietorship -- 6.3.2. General Partnership -- 6.3.3. Limited Partnership -- 6.3.4. Corporation -- 6.3.5. Limited Liability Company -- 6.3.6. Limited Liability Entities -- A Comparison -- 6.4. Equity and Equity Types -- 6.4.1. Corporate Stocks -- 6.4.2. Common Stock -- 6.4.3. Preferred Stock -- 6.5. Raising Capital -- 6.6. Equity Distribution in the Start-up Venture -- 6.6.1. Employee Stock Options -- 6.6.2. Vesting -- 6.6.3. Restrictive Clauses -- 6.6.4. Tax Issues -- 6.7. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- ch. 7 Developing and Implementing the Technology Business Plan -- 7.1. Introduction -- 7.2. Writing the Business Plan -- 7.2.1. Purpose of the Plan -- 7.3. Elements of a Business Plan -- 7.3.1. Section 1 -- 7.3.2. Section 2 -- 7.3.3. Section 3 -- 7.3.4. Business Plan Development and Update -- 7.4. Chapter Summary -- Keyterms -- Additional Readings -- Web Resources -- Endnotes -- pt. 3 Into the Breach -- ch. 8 Capital and Capital Sources -- 8.1. Introduction -- 8.2. The Capital Management Plan -- 8.3. Regulation of Financing Activities -- 8.3.1. Costs of Equity Financing -- 8.3.2. Sources of Equity Financing -- 8.3.3. Angel Financing -- 8.3.4. Venture Capital -- 8.3.5. What do Venture Capital Firms Look For? -- 8.4. Debt Financing -- 8.4.1. Institutional Lender Requirements -- 8.4.2. Loan Rates, Payment Methods, and Lender Types -- 8.4.3. Small Business Administration (SBA) Loans -- 8.5. Fundraising Tools and Techniques -- 8.5.1. Private Placement Memorandum -- 8.5.2. Subscription Agreement -- 8.5.3. Elevator Pitch -- 8.6. Alternatives to Debt and Equity Financing -- 8.6.1. Small Business Innovation Research (SBIR) -- 8.6.2. Small Business Technology Transfer (STTR) -- 8.6.3. Bootstrap Financing -- 8.6.4. Licensing -- 8.7. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- ch. 9 Launching the Venture -- 9.1. Introduction -- 9.2. Market Entry Positioning -- 9.3. Market Penetration Strategy -- 9.3.1. First-Mover Advantage -- 9.4. Value Chain Analysis -- 9.5. Developing a Contingency Plan -- 9.6. Growing Beyond the Startup -- 9.6.1. Innovation -- 9.6.2. Ownership -- 9.6.3. Creativity -- 9.6.4. Change -- 9.7. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- ch. 10 Marketing and Selling Your Products -- 10.1. Introduction -- 10.2. Target Market Selection -- 10.3. Purchasing the Product Service -- 10.4. Marketing -- 10.4.1. The Marketing Mix -- 10.4.2. Product Mix -- 10.4.3. Pricing -- 10.4.4. Placement (Distribution) -- 10.4.5. Promotion -- 10.4.6. The Promotion Budget -- 10.5. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- ch. 11 Contracts -- 11.1. Introduction -- 11.2. Sources of Contract Law -- 11.3. Contract Formation -- 11.3.1. The offer -- 11.3.2. The Counteroffer -- 11.3.3. Acceptance -- 11.3.4. Revocation of Offer or Acceptance -- 11.3.5. Consideration -- 11.4. Defences Against Contract Enforcement -- 11.5. Performance and Breach -- 11.5.1. Conditions -- 11.5.2. Excusing Less Than Complete Performance -- 11.5.3. Damages -- 11.6. Anatomy of a Contract -- 11.6.1. Preamble -- 11.6.2. Recitals -- 11.6.3. Definitions -- 11.6.4. Performance -- 11.6.5. Intellectual Property -- 11.6.6. Consideration -- 11.6.7. Representations and Warranties -- 11.6.8. Indemnity -- 11.6.9. Term and Termination -- 11.6.10. Miscellaneous Provisions -- 11.7. Types of Agreements Encountered -- 11.7.1. Operating Agreements -- 11.7.2. Employment Agreements -- 11.7.3. Non-Compete Agreements -- 11.7.4. Confidentiality Agreements -- 11.7.5. Consulting and Development Agreements -- 11.7.6. Maintenance and Support Agreements -- 11.7.7. Manufacturing Agreements -- 11.7.8. Assignment Agreements -- 11.7.9. License Agreements -- 11.8. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- pt. |
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4 Growth and Exit -- ch. 12 Venture Management and Leadership -- 12.1. Introduction -- 12.2. Entrepreneurial Leadership -- 12.2.1. Influence -- 12.3. Leadership Skills -- 12.3.1. Analytical Skills -- 12.3.2. Decision-Making Skills -- 12.3.3. Communication Skills -- 12.3.4. Conceptual Skills -- 12.3.5. Resilience Skills -- 12.3.6. Team-Building Skills -- 12.3.7. Self-Awareness Skills -- 12.3.8. Personality -- 12.3.9. Values -- 12.3.10. Attitudes -- 12.4. Entrepreneurial Leadership and Ethics -- 12.5. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- ch. 13 Valuing and Exiting Your Venture -- 13.1. Introduction -- 13.2. Due Diligence -- 13.2.1. Finances -- 13.2.2. Product/Service Line -- 13.2.3. Synergy -- 13.2.4. Markets and Customers -- 13.2.5. Research and Development and Intellectual Property -- 13.2.6. Operations -- 13.2.7. Management and Key Personnel -- 13.3. Valuation -- 13.3.1. Valuation Techniques -- 13.3.2. Multiples Technique -- 13.3.3. Discounted Cash Flow Technique -- 13.4. Exit Via Succession -- 13.4.1. Advantages of Exit Via Succession. |
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Note continued: 13.4.2. Disadvantages of Exit Via Succession -- 13.5. Exit Via Acquisition -- 13.5.1. The Acquisition Deal -- 13.5.2. Advantages of Exit Via Acquisition -- 13.5.3. Disadvantages of Exit Via Acquisition -- 13.6. Exit Via Merger -- 13.6.1. Advantages of Exit Via Merger -- 13.6.2. B Disadvantages of Exit Via Merger -- 13.7. Exit Via Initial Public Offering -- 13.7.1. Timing -- 13.7.2. Selecting an Investment Bank -- 13.8. Registration Statement and Timetable -- 13.8.1. The Prospectus -- 13.8.2. The Red Herring -- 13.8.3. Reporting Requirements -- 13.8.4. Advantages of Exit Via IPO -- 13.8.5. Disadvantages of Exit Via IPO -- 13.9. Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes. |
| Summary |
The focus of this book is on technology ventures - how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as ""entrepreneurial method"" and ""lean startup, "" emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture |
| Subject |
Technological innovations -- Economic aspects.
|
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High technology industries -- Management.
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Entrepreneurship.
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Intellectual property.
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New business enterprises -- Management.
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Innovations -- Aspect économique. |
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Industries de pointe -- Gestion. |
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Entrepreneuriat. |
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Propriété intellectuelle. |
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Nouvelles entreprises -- Gestion. |
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entrepreneurs. |
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intellectual property. |
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Entrepreneurship |
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High technology industries -- Management |
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Intellectual property |
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New business enterprises -- Management |
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Technological innovations -- Economic aspects |
| Added Author |
Hisrich, Robert D.
|
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Lechter, Michael A.
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| ISBN |
9780124202344 |
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0124202349 |
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012420175X |
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9780124201750 |
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