| Description |
1 online resource (xiii, 285 pages) |
| Contents |
PART ONE: The demand side of the equation: Generations and Regions -- Counting People-What a Concept! -- The People Are Demanding -- The Ever-So-Important Delineation of the Generations -- Who Are These People? -- On the Way Out with the G.I. Generation -- The Still Quiet Silent Generation -- Those Transformative Baby Boomers -- The Unfairly Maligned Generation X -- Coming of Age with Generation Y -- The As-Yet-to-Be-Defined Generation Z -- Now That You Know Who These People Are, and How Many, Where Are They? -- The Northeast Beholden to International Immigration -- The South Has Indeed Risen Again -- Doldrums in the Midwest -- Is the West the Best? -- PART TWO: The supply side of the equation: The Impact of Demographics -- Put All These People Together and Stir the Pot -- Death Comes Knocking for Us All -- Kicking Back During the Golden Years -- Boomers Driving the Future of Healthcare -- Where House Now? -- Planes, Trains, and Automobiles ... Not to Mention Boats -- Technology-A Language Best Spoken by the Young? -- Retail and Marketing-When and How to Sell What to Whom -- Manufacturing-Coming Home to Roost? -- Out with the Old, In with the New-Labor Force Dynamics -- PART THREE: The rest of the world (row) -- It's a Mighty Big World Out There -- Economic Dynamo-North America -- The Old Country-Europe -- More Than Half the World-Asia -- Cradle of Civilization-Africa -- Latin America Flavors and Down Under. |
| Summary |
Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Target marketing -- United States.
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Consumers -- United States.
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Marketing research -- United States.
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Demography -- United States.
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United States -- Population.
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Cibles (Marketing) -- États-Unis. |
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Consommateurs -- États-Unis. |
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Marketing -- Recherche -- États-Unis. |
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Démographie -- États-Unis. |
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Consumers |
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Demography |
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Marketing research |
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Population |
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Target marketing |
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United States |
| Added Author |
Moye, M. J., author.
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| Other Form: |
Print version: Gronbach, Kenneth W. Upside. New York, NY : AMACOM, [2017] 9780814434697 (DLC) 2016044183 |
| ISBN |
9780814434703 (electronic book) |
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0814434703 (electronic book) |
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(hardcover) |
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(hardcover) |
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