| Description |
1 online resource (54 pages). |
| Series |
Radar report |
|
O'Reilly radar report.
|
| Contents |
Foreword; Preface; Introduction: What is Twitter?; The Power of Ambient Awareness; The Attention Economy; A New Kind of Communication; The State of Micro-Messaging; A Micro-History of the Medium; Micro-Messaging Today; Micro-Messaging at Work; Micro-Messaging for External Communications; Gathering Market Information; Micro-Messaging for Internal Communications; Make Micro-Messaging a Major Success; Best Practices for Micro-Messaging in Business; Challenges in Micro-Messaging for Business; The Future of Micro-Messaging; Conclusions; Acknowledgments; Contributors. |
| Summary |
Twitter and other micro-messaging services are catching fire as people realize these lightweight applications can be powerful tools to communicate, connect, and learn. With its potent mix of simplicity, utility, mobility, and sheer human appeal, micro-messaging is poised to become a major communications platform. This new O'Reilly Radar report reveals:- Best practices for micro-messaging in business- Pitfalls to avoid in this instant, very public medium- New methods for customer service and quick market research- How micro-messaging can help you reduce email and eliminateunproductive meeting. |
| Subject |
Online social networks.
|
|
Réseaux sociaux (Internet) |
|
Online social networks |
| Added Author |
Lorica, Ben.
|
|
Magoulas, Roger.
|
|
Hochmuth, Gregor.
|
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Chowdhury, Abdur.
|
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O'Reilly, Tim.
|
| Other Form: |
Print version: Milstein, Sarah. Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time. Sebastopol : O'Reilly Media, Inc., ©2008 |
| ISBN |
9780596156046 (electronic bk.) |
|
0596156049 (electronic bk.) |
|
9780596801472 (e-book) |
|
0596801475 (e-book) |
|
9780596157753 |
|
0596157754 |
|
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