| Description |
1 online resource |
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text file rda |
| Summary |
"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results"-- Provided by publisher. |
| System Details |
Requires Boundless App. |
| Subject |
Change (Psychology)
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|
Change (Psychology) |
| Genre |
Electronic books. |
| Added Author |
Boundless (Digital media service)
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| ISBN |
9780307744142 : $50.85 |
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0307744140 : $50.85 |
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