| Description |
1 online resource (xviii, 181 pages) |
| Note |
Includes index. |
| Summary |
"Humans scale dialogue successfully up to about six people. The problem is that at a maximum meeting size of five people, it's difficult to get work done quickly when you need to make decisions that affect a lot of people. To get information to the people and appear to be listening to everyone, leaders in every organization resort to scaled communication events like townhalls, group messages, limited focus groups, and social media to attempt to share (and find) information and bring people together. But those strategies aren't always effective; only the loudest are heard in that atmosphere. Leaders need to learn what matters to everyone--especially those employees who don't message everyone on Slack or Microsoft Teams, don't speak up in large group Zoom meetings, or don't participate at virtual town hall events. They need to build customer communities that reach the customers who don't actively use social media, don't respond to most testing surveys, or aren't part of typical focus groups. Scaling Conversations explains why and how leaders must optimize their communication to access the wisdom of the silent majority and how to blend that data with real-time intelligence to make decisions that create unity, increase employee and customer retention, and scale their business."-- Provided by publisher. |
| Subject |
Business communication.
|
|
Conversation.
|
|
Communication dans l'entreprise. |
|
Conversation. |
|
Business communication |
|
Conversation |
| Other Form: |
Print version: Macleod, Dave (Chief executive officers). Scaling conversations Hoboken, New Jersey : Wiley, [2021] 9781119764458 (DLC) 2021008933 |
| ISBN |
9781119764519 electronic book |
|
1119764513 electronic book |
|
1119764505 electronic book |
|
9781119764502 (electronic bk.) |
|
hardcover |
|
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