| Description |
1 online resource (11 pages) |
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text file |
| Summary |
Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize. |
| Added Author |
Mauborgne, Renée, author.
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Safari, an O'Reilly Media Company.
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| Standard No. |
53863MIT60312 |
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