Title Marketing to moviegoers : a handbook of strategies used by major studios and independents / Robert Marich. [O'Reilly electronic resource]

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Description	1 online resource (xii, 300 pages) : illustrations
	text file
Bibliography	Includes bibliographical references (page 287) and index.
Contents	Cover -- Copyright Page -- Contents -- Preface -- Introduction -- Chapter 1. Creative Strategy -- Chapter 2. Market Research -- Chapter 3. Paid Media Advertising -- Chapter 4. Promotional Tie-Ins/Product Placement -- Chapter 5. Merchandising -- Chapter 6. Publicity -- Chapter 7. Distribution to Theaters -- Chapter 8. Exhibition -- Chapter 9. Major Studios -- Chapter 10. Independent Distributors -- Chapter 11. Foreign Language Films -- Chapter 12. Prints & Advertising Funds -- Glossary -- Bibliography -- Index -- Last Page.
Summary	Inside information about the Hollywood major studios' secret strategies for marketing films.
Language	English.
Subject	Motion pictures -- Marketing.
	Motion pictures -- Distribution.
	Distribution des films.
	Motion pictures -- Distribution
	Motion pictures -- Marketing
Other Form:	Print version: Marich, Robert. Marketing to moviegoers. Burlington, MA : Elsevier Focal Press, ©2005 0240806875 9780240806877 (DLC) 2004065952 (OCoLC)57311786
ISBN	9780080491776 (electronic bk.)
	0080491774 (electronic bk.)
	128100586X
	9781281005861
	(Paper)
	1136068627
	9781136068621
	9786611005863
	6611005862
Standard No.	10.4324/9780080491776 doi

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