| Description |
1 online resource (streaming video file) : digital, sound, color |
| Playing Time |
Duration: 24 minutes |
| Note |
Title from title frames. |
|
In Process Record. |
| Event |
Originally produced by D.E. Visuals in 2005. |
| Summary |
The proliferation of nonprofit organizations coupled with a rapidly changing economy has resulted in fierce competition among these organizations to develop beneficial exchange relationships with clients. Aggressive marketing strategies have resulted in both positive outcomes like "partnering" and negative outcomes like "chugging." Focuses on marketing issues, problems, and strategies facing nonprofit organizations. Special emphasis is placed on charitable organizations. |
| System Details |
Mode of access: World Wide Web. |
| Language |
In English |
| Indexed Term |
Marketing; Advertising and PR |
| Added Author |
Kanopy (Firm)
|
| Music No. |
1090931 Kanopy |
|
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