LEADER 00000pam  2200349 i 4500 
005    20190603123657.0 
008    190214s2019    nyua          001 0beng d 
010    bl2019004992 
020    9781538730874 
040    NjBwBT|beng|erda|cNjBwBT|dNjBwBT|dUtOrBLW 
092    BIO|bJAMES 
100 1  Windhorst, Brian,|eauthor. 
245 10 LeBron, Inc. :|bthe making of a billion-dollar athlete /
       |cby Brian Windhorst. 
250    First edition. 
264  1 New York :|bGrand Central Publishing,|c2019. 
300    viii, 246 pages :|bcolor illustrations ;|c24 cm 
336    text|2rdacontent 
337    unmediated|2rdamedia 
338    volume|2rdacarrier 
500    Includes index. 
520    With eight straight trips to the NBA Finals, LeBron James 
       has proven himself one of the greatest basketball players 
       of all time. And like Magic Johnson and Michael Jordan 
       before him, LeBron has also become a global brand and 
       businessman who has altered the way professional athletes 
       think about their value, maximize their leverage, and use 
       their voice.   LEBRON, INC tells the story of James's 
       journey down the path to becoming a billionaire sports 
       icon -- his successes, his failures, and the lessons both 
       have taught him along the way. With plenty of newsmaking 
       tidbits about his rollercoaster last season in Cleveland 
       and high-profile move to the Lakers, LEBRON, INC. shows 
       how James has changed the way most elite athletes manage 
       their careers, and how he launched a movement among his 
       peers that may last decades beyond his playing days. 
600 10 James, LeBron. 
650  0 Basketball players|zUnited States|vBiography. 
655  7 Biographies.|2lcgft