| Description |
1 online resource |
| Series |
A BK Business book |
|
BK business book.
|
| Summary |
Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business-led by well-known icons like Patagonia and Ben & Jerry's as well as disruptive upstarts like Warby Parker and Etsy-recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc. Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Machine generated contents note: 1. Overview -- Using Business as a Force for Good Is Good for Business -- Brief History: From AND 1 to B Corps -- Search for "What's Next?" -- B Corps: The Quick and Dirty -- Why B Corps Matter -- 2. Ten Benefits of Becoming a B Corp -- Typical Outcomes for You and Your Business -- Being Part of a Community of Leaders with Shared Values -- Attracting Talent and Engaging Employees -- Increasing Credibility and Building Trust -- Generating Press -- Benchmarking and Improving Performance -- Attracting Investors -- Protecting a Company's Mission for the Long Term -- Building Collective Voice -- Saving Money -- Leading a Global Movement -- 3. B Impact Assessment -- How to Use Business as a Force for Good -- Good for Workers -- Quick Assessment of Worker Impact -- Reflections and Next Steps -- Good for the Community -- Quick Assessment of Community Impact -- Reflections and Next Steps -- Good for the Environment -- Quick Assessment of Environmental Impact -- Reflections and Next Steps -- Good for the Long Term -- Quick Assessment of Long-Term Impact -- Reflections and Next Steps -- Good to the Core -- Quick Assessment of Core Impact -- Reflections and Next Steps -- 4. Quick Start Guide -- Getting Started -- Week 1 Get a Baseline -- Week 2 Engage Your Team -- Week 3 Create a Plan -- Week 4 Implement -- Week 5 Fine-Tune -- Week 6 Celebrate and Next Steps -- 5. Conclusion -- One Goal, Many Paths -- What Does Success for the B Corp Movement Look Like? |
| Subject |
Social responsibility of business.
|
|
Social entrepreneurship.
|
|
Entreprises -- Responsabilité sociale. |
|
Entrepreneuriat social. |
|
Social entrepreneurship |
|
Social responsibility of business |
| Indexed Term |
Social responsibility of business |
|
Social entrepreneurship |
| Other Form: |
Print version |
|
Print version: Honeyman, Ryan. B corp handbook. First edition 9781626560437 (DLC) 2014024911 (OCoLC)869265352 |
| ISBN |
9781626560444 (electronic bk.) |
|
1626560447 (electronic bk.) |
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9781626560451 (electronic bk.) |
|
1626560455 (electronic bk.) |
|
(pbk.) |
|
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