| Description |
x, 189 pages : illustrations (some color) ; 25 cm |
| Bibliography |
Includes bibliographical references (page 189). |
| Contents |
Welcome to the pop-up pitch -- Why the pop-up is the perfect for you most persuasive meetings -- See your own thinking using the Visual Decoder -- With your Visual Decoder, let your pictures do the talking -- Intermission: Pause & percolate with your pictures -- Meet the 10-page pitch. It's storytelling time -- Grand tour of the 10-page pitch -- Three full pop-up pitch examples : small, medium, and extra-large -- Practice and polish for the presentation of your life. |
| Summary |
"The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings"-- Provided by publisher. |
| Subject |
Business presentations.
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Business communication.
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Storytelling.
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Persuasion (Psychology)
|
| ISBN |
9781541774513 (hardcover) |
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