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Author Seda, Catherine.

Title How to win sales & influence spiders : boosting your business & buzz on the web / Catherine Seda. [O'Reilly electronic resource]

Imprint Berkeley, CA : New Riders, ©2007.
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Description 1 online resource (xix, 204 pages) : illustrations
Series Voices that matter
Voices that matter.
Note Includes index.
Summary If you're like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers - free. Plus, you can better leverage your "traditional" Internet marketing to get more traffic from the search engines and free publicity from the press. Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to: - Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing. - Maximize your exposure by building your online reputation as an industry expert. - Recognize search engine spammers who will get your site banned and kill your cash flow. - Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. - Avoid making the "Top 10" Internet marketing mistakes as revealed by industry leaders. This "non-techie" book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers
Subject Internet marketing.
Internet advertising.
Electronic commerce.
Strategic planning.
Marketing sur Internet.
Publicité sur Internet.
Commerce électronique.
Planification stratégique.
Electronic commerce
Internet advertising
Internet marketing
Strategic planning
Added Title How to win sales and influence spiders
Other Form: Print version: Seda, Catherine. How to win sales & influence spiders. Berkeley, CA : New Riders, ©2007 0321496590 9780321496591 (DLC) 2007297897 (OCoLC)86128669
ISBN 9780321509604 (electronic bk.)
0321509609 (electronic bk.)
0321496590
9780321496591
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