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003    MWT 
005    20220704033719.1 
006    m     o  d         
007    cr cn||||||||| 
008    190809s2014    xxu    es     000 0 eng d 
020    9781625274502|q(electronic bk.) 
020    1625274505|q(electronic bk.) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       csp_9781625274502_180.jpeg 
028 42 MWT12438153 
037    12438153|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 04 658.8/02|223 
099    eBook hoopla 
099    eBook hoopla 
100 1  Kim, W. Chan,|eauthor. 
245 10 Blue ocean strategy :|bhow to create uncontested market 
       space and make the competition irrelevant|h[Hoopla 
       electronic resource] /|cW. Chan Kim, Renée Mauborgne. 
246 3  How to create uncontested market space and make the 
       competition irrelevant 
264  1 [United States] :|bHarvard Business Review Press,|c2014. 
264  2 |bMade available through hoopla 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rda 
506    Digital content provided by hoopla. 
520    The global phenomenon that has sold 3.6 million copies, is
       published in a record-breaking 46 languages and is a 
       bestseller across five continents-now updated and expanded
       with new contentIn this perennial bestseller, embraced by 
       organizations and industries worldwide, globally 
       preeminent management thinkers W. Chan Kim and Renée 
       Mauborgne challenge everything you thought you knew about 
       the requirements for strategic success. Recognized as one 
       of the most iconic and impactful strategy books ever 
       written, Blue Ocean Strategy, now updated with fresh 
       content from the authors, argues that cutthroat 
       competition results in nothing but a bloody red ocean of 
       rivals fighting over a shrinking profit pool. Based on a 
       study of 150 strategic moves (spanning more than 100 years
       across 30 industries), the authors argue that lasting 
       success comes not from battling competitors but from 
       creating "blue oceans"-untapped new market spaces ripe for
       growth. Blue Ocean Strategy presents a systematic approach
       to making the competition irrelevant and outlines 
       principles and tools any organization can use to create 
       and capture their own blue oceans. This expanded edition 
       includes: A new preface by the authors: Help! My Ocean Is 
       Turning Red Updates on all cases and examples in the book,
       bringing their stories up to the present time Two new 
       chapters and an expanded third one - Alignment, Renewal, 
       and Red Ocean Traps - that address the most pressing 
       questions readers have asked over the past 10 years A 
       landmark work that upends traditional thinking about 
       strategy, this bestselling book charts a bold new path to 
       winning the future. Consider this your guide to creating 
       uncontested market space-and making the competition 
       irrelevant. To learn more about the power of blue ocean 
       strategy, visit blueoceanstrategy.com. There you'll find 
       all the resources you need-from ideas in practice and 
       cases from government and private industry, to teaching 
       materials, mobile apps, real-time updates, and tips and 
       tools to help you make your blue ocean journey a success. 
538    Mode of access: World Wide Web. 
650  0 New products. 
650  0 Market segmentation. 
650  0 Electronic books. 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       12438153?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       csp_9781625274502_180.jpeg