| Description |
xvi, 302 pages ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- The call. Be open to ideas ; Is it dangerous or just scary? ; Leave your safety zone... but do it safely ; Do your research ; Find your co-founder ; Bund the business, part 1: Bootstrapping ; Get your story straight ; Fund your business, part 2: Other people's money ; Interate, iterate, iterate -- The test(s). Go in through the side door ; It's all about location ; Get attention, part 1: Building buzz ; Get attention, part 2: Engineering word of mouth ; Survive the crucible ; Fund the business, part 3: Professional money ; Protect what you've built ; When catastrophe strikes ; The art of the pivot -- The destination. It can't be all about the money ; Build a culture, not a cult ; Think small to get big ; Manage partnership tensions ; Know thyself ; When to sell and when to stay ; Be kind! ; What you do with your luck -- Afterword. |
| Summary |
"Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"-- Provided by publisher. |
|
Raz has interviewed highly successful entrepreneurs, and here he shares tips for every entrepreneur's journey. From the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary, this book offers insights and inspiration on how to start, launch, and build a successful venture. The interviews show that great ideas often come from a simple spark that can make dreams into reality. -- adapted from back cover. |
| Subject |
New business enterprises.
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Entrepreneurship.
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Success in business.
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Businesspeople.
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| Added Author |
Parker, Nils, author.
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| ISBN |
9780358216766 (hc.) |
|
0358216761 (hc.) |
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