| Description |
1 online resource (1 audio file (11hr., 50 min.)) : digital. |
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digital digital recording rda |
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data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by David Hilder. |
| Summary |
When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets of the nineties, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Small business -- Management.
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Marketing.
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Advertising.
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| Added Author |
Hilder, David. Narrator.
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|
hoopla digital.
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| ISBN |
9781982438265 (sound recording : hoopla Audio Book) |
|
1982438266 (sound recording : hoopla Audio Book) |
| Music No. |
MWT10077828 |
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