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Author Martin, Bella, author.

Title Universal methods of design : 100 ways to research complex problems, develop innovative ideas, and design effective solutions / Bella Martin, Bruce Hanington. [O'Reilly electronic resource]

Publication Info. Beverly, MA : Rockport Publishers, 2012.
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Description 1 online resource (207 pages) : illustrations (some color)
data file rda
Bibliography Includes bibliographical references and index.
Contents A/B testing -- AEIOU -- Affinity diagramming -- Artifact analysis -- Automated remote research -- Behavioral mapping -- Bodystorming -- Brainstorm graphic organizers -- Business origami -- Card sorting -- Case studies -- Cognitive mapping -- Cognitive walkthrough -- Collage -- Competitive testing -- Concept mapping -- Content analysis -- Content inventory & audit -- Contextual design -- Contextual inquiry -- Creative toolkits -- Critical incident technique -- Crowdsourcing -- Cultural probes -- Customer experience audit -- Design charette -- Design ethnography -- Design workshops -- Desirability testing -- Diary studies -- Directed storytelling -- Elito method -- Ergonomic analysis -- Evaluative research -- Evidence-based design -- Experience prototyping -- Experience sampling method -- Experiments -- Exploratory research -- eyetracking -- Flexible modeling -- Fly-on-the-wall observation -- Focus groups -- Generative research -- Graffiti walls -- Heuristic evaluation -- Image boards -- Interviews -- KJ technique -- Kano analysis -- Key performance indicators -- Laddering -- Literature reviews -- The love letter & the breakup letter -- Mental model diagrams -- Mind mapping -- Observation -- Parallel prototyping -- Participant observation -- Participatory Action Research (PAR) -- Participatory design -- Personal inventories -- Personas -- Photo studies -- Picture cards -- Prototyping -- Questionnaires -- Rapid Iterative Testing & Evaluation (RITE) -- Remote moderated research -- Research through design -- Role-playing -- Scenario description swimlanes -- Scenarios -- Secondary research -- Semantic differential -- Shadowing -- Simulation exercises -- Site search analytics -- Speed dating -- Stakeholder maps -- Stakeholder walkthrough -- Storyboards -- Surveys -- Task analysis -- Territory maps -- Thematic networks -- Think-aloud protocol -- Time-aware research -- Touchstone tours -- Triading -- Triangulation -- Unobtrusive measures -- Usability report -- Usability testing -- User journey maps -- Value opportunity analysis -- Web analytics -- Weighted matrix -- Wizard of Oz -- Word clouds.
Summary Universal Methods of Design is a landmark method book for the field of design.
Language English.
Subject Research -- Methodology.
Recherche -- Méthodologie.
Research -- Methodology
Added Author Hanington, Bruce, author.
Added Title 100 ways to research complex problems, develop innovative ideas, and design effective solutions
One hundred ways to research complex problems, develop innovative ideas, and design effective solutions
Other Form: Print version: Martin, Bella. Universal methods of design. Beverly, MA : Rockport Publishers, 2012 9781592537563 (DLC) 2011040883 (OCoLC)792927572
ISBN 9781610581998
1610581997
(print)
(print)
Standard No. 99950163032
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