Description |
xx, 268 pages : illustrations ; 26 cm |
Note |
Includes index. |
Summary |
"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"-- Provided by publisher. |
Subject |
Internet advertising.
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|
Google AdWords.
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|
Google.
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Web search engines.
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Added Author |
Todd, Bryan, author.
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|
Rhodes, Mike, 1970- author.
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Added Title |
Entrepreneur (Santa Monica, Calif.)
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|
Ultimate guide to Google Ads |
ISBN |
9781599186733 (paperback) |
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