| Description |
1 online resource (streaming video file) |
| Playing Time |
Duration: 28 minutes |
| Note |
Title from title frames. |
|
In Process Record. |
| Event |
Originally produced by D.E. Visuals in 2001. |
| Summary |
In the world of B2B, e-commerce volatility is so endemic it's hard to keep up with the winners and losers. Marketers must overcome and modify traditional buying behavior based on personal contacts. Industry-Sponsored-Marketplaces (ISMs) are competing with Independent-Net-Markets (INMs) while individual companies are creating their own IPC networks. To help the student understand B2B ecommerce, this program discusses models, strategies, successes and failures of B2B e-commerce. By Dr. Rutsohn |
| System Details |
Mode of access: World Wide Web. |
| Language |
In English |
| Indexed Term |
Marketing; Advertising and PR |
| Added Author |
Kanopy (Firm)
|
| Music No. |
1090929 Kanopy |
|
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