| Description |
1 online resource (ix, 163 pages) |
| Contents |
Chapter 1 Ten online marketing mistakes to avoid -- Chapter 2 Your website -- your conversion engine -- Chapter 3 Search engine optimisation -- Chapter 4 Search engine marketing -- Chapter 5 Online advertising -- Chapter 6 E-mail marketing -- Chapter 7 Blogging -- Chapter 8 Social media -- Chapter 9 Online PR -- Chapter 10 Mobile marketing -- Conclusion. |
| Summary |
Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from 'technobabble' and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel. This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author's website www.alex-blyth.co.uk Publisher's note. |
| Subject |
Internet marketing.
|
|
Electronic commerce.
|
|
Marketing -- Technological innovations.
|
|
Marketing sur Internet. |
|
Commerce électronique. |
|
Marketing -- Innovations. |
|
Electronic commerce |
|
Internet marketing |
|
Marketing -- Technological innovations |
| Other Form: |
Print version: 9786613056085 |
| ISBN |
9780273737452 (pbk.) |
|
0273737457 (pbk.) |
| Standard No. |
9786613056085 |
|
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