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Author Linton, Ian.

Title Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton. [O'Reilly electronic resource]

Imprint Harlow, England ; New York : Prentice Hall, 2011.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3158589~S1
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Description 1 online resource (xii, 255 pages)
Note Includes index.
Summary Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.
Subject Marketing -- Planning.
Marketing -- Planification.
Marketing -- Planning
Added Title Marketing plans
Other Form: Print version: Linton, Ian. Brilliant marketing plans. Harlow : Prentice Hall Business, ©2011 9780273756293 (OCoLC)751739065
ISBN 9780273756309 (electronic bk.)
0273756303 (electronic bk.)
(pbk.)
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