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Author Pieri, Jules, author.

Title How we make stuff now : turn ideas into products that build successful businesses / Jules Pieri.

Publication Info. New York : McGraw-Hill Education, [2019]
Bookmark link: https://library.naperville-lib.org:444/record=b1941533~S1
Location Call No. Status
 95th Street Adult Nonfiction  658.575 PIE    AVAILABLE
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Description xiv, 317 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 303-306) and index.
Contents A brief history of consumer products -- Where do great ideas come from? -- Educating the new entrepreneur -- Tapping established expertise -- Market research -- Design and documentation -- Intellectual property -- Prototyping -- Industry access and exposure -- Funding -- Manufacturing -- Packaging -- Marketing -- Retail distribution -- Direct to consumer (DTC) -- Logistics -- E-commerce and payments -- Customer experience -- Financial management -- Inventory management -- Growing into the future.
Subject New products.
Inventions.
Entrepreneurship.
ISBN 9781260135855 (alk. paper)
1260135853 (alk. paper)
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