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Author Beckwith, Harry, 1949-

Title You, Inc. : the art of selling yourself / Harry Beckwith, Christine Clifford Beckwith.

Edition First trade edition.
Publication Info. New York : R Business Plus, 2011.
©2007
Bookmark link: https://library.naperville-lib.org:444/record=b1562830~S1
Location Call No. Status
 Naper Blvd. Adult Nonfiction  658.85 BEC    AVAILABLE
 Nichols Adult Nonfiction  658.85 BEC    AVAILABLE
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Description xviii, 316 pages ; 19 cm
Summary Argues that the secret to effective sales is to sell oneself first, in a guide that blends homespun humor with practical advice on learning to thrive in the business world.
Contents Sixteen Candles and shrewd waitresses : what people buy -- From kissing in China to Graceland : planning and preparing -- Hogs, apples, and writers' underwear : communicating -- Two key skills : listening and speaking -- From Robin Williams to Dr. Jekyll : relating -- Flying wigs, snakes, and demons : attitude and beliefs -- Sex (finally), and other important stuff : tactics and habits -- The $18 million sandwich and the dinosaur : successes and delightful failures -- Three thoughts, one wish.
Subject Communication in marketing.
Self-presentation.
Advertising agencies -- Marketing.
Added Author Clifford, Christine K., 1954-
Added Title You, incorporated.
Art of selling yourself.
ISBN 9780446695817 (pbk.)
0446695815 (pbk.)
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