| Description |
1 online resource (60 video files (approximately 1800 min.)) : sd., col. |
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digital rda |
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video file rda |
| Series |
The great courses, Professional, Leadership skills |
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Great courses (DVD). Professional. Leadership skills.
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| Contents |
Episode 1 Strategy: Strategy Is Making Choices Episode 2 Strategy: How Apple Raises Competitive Barriers Episode 3 Strategy: The Danger of Straddling Episode 4 Strategy: What Trader Joe's Doesn't Do Episode 5 Strategy: First Movers versus Fast Followers Episode 6 Strategy: When Netflix Met Blockbuster Episode 7 Strategy: Anticipating Your Rival's Response Episode 8 Strategy: Why Did Disney Buy Pixar? Episode 9 Strategy: The Diversification Discount Episode 10 Strategy: Forward and Backward Integration Episode 11 Strategy: Mergers and Acquisitions-The Winner's Curse Episode 12 Strategy: Launching a Lean Start-Up Episode 13 Operations: The Power of Superior Operations Episode 14 Operations: Leaner, Meaner Production Episode 15 Operations: Refining Service Operations Episode 16 Operations: Matching Supply and Demand Episode 17 Operations: Rightsizing Inventory Episode 18 Operations: Managing Supply and Suppliers Episode 19 Operations: The Long Reach of Logistics Episode 20 Operations: Rethinking Your Business Processes Episode 21 Operations: Measuring Operational Performance Episode 22 Operations: Keeping an Eye on Your Margins Episode 23 Operations: Leveraging Your Supply Chain Episode 24 Operations: Reducing Risk, Building Resilience Episode 25 Finance and Accounting: Accounting and Finance-Decision-Making Tools Episode 26 Finance and Accounting: How to Interpret a Balance Sheet Episode 27 Finance and Accounting: Why the Income Statement Matters Episode 28 Finance and Accounting: How to Analyze a Cash Flow Statement Episode 29 Finance and Accounting: Common Size, Trend, and Ratio Analysis Episode 30 Finance and Accounting: Cost-Volume-Profit Analysis Episode 31 Finance and Accounting: Understanding the Time Value of Money Episode 32 Finance and Accounting: The Trade-Off between Risk and Return Episode 33 Finance and Accounting: How Investors Use Net Present Value Episode 34 Finance and Accounting: Alternatives to Net Present Value Episode 35 Finance and Accounting: Weighing the Costs of Debt and Equity Episode 36 Finance and Accounting: How to Value a Company's Stock Episode 37 Organizational Behavior: Achieving Results in Your Organization Episode 38 Organizational Behavior: The Value of Great Leadership Episode 39 Organizational Behavior: Emotional Intelligence in the Workplace Episode 40 Organizational Behavior: The Art of Effective Communications Episode 41 Organizational Behavior: The Motivation-Performance Connection Episode 42 Organizational Behavior: Winning with Teamwork Episode 43 Organizational Behavior: Coaching-From Gridiron to Boardroom Episode 44 Organizational Behavior: Understanding Power Relationships Episode 45 Organizational Behavior: Handling Workplace Conflict Episode 46 Organizational Behavior: Ethics and the Bathsheba Syndrome Episode 47 Organizational Behavior: Leading Real Organizational Change Episode 48 Organizational Behavior: Lifelong Learning for Career Success Episode 49 Marketing: What Is Marketing? Episode 50 Marketing: How to Segment a Market Episode 51 Marketing: Targeting a Market Segment Episode 52 Marketing: Positioning Your Offering Episode 53 Marketing: Identifying Sources of Sales Growth Episode 54 Marketing: Deriving Value from Your Customers Episode 55 Marketing: Creating Great Customer Experiences Episode 56 Marketing: The Tactics of Successful Branding Episode 57 Marketing: Customer-Focused Pricing Episode 58 Marketing: Marketing Communications That Work Episode 59 Marketing: The Promise and Perils of Social Media Episode 60 Marketing: Innovative Marketing Research Techniques. |
| Access |
Digital content provided by hoopla. |
| Performer |
Professor Thomas J. Goldsby (Operations), The Ohio State University, Fisher College of Business. Professor Ryan Hamilton (Marketing), Emory University, Goizueta Business School. Professor Clinton O. Longenecker (Organizational Behavior), The University of Toledo, College of Business and Innovation. Professor Michael A. Roberto (Strategy), Bryant University. Professor Eric Sussman (Finance and Accounting), University of California, Los Angeles, Anderson School of Management. |
| Summary |
What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines-strategy, operations, finance and accounting, organizational behavior, and marketing-that everyone needs to master in today's marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals. |
| Audience |
Rated TVPG. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Success in business.
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Business planning.
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Business enterprises -- Finance.
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Business.
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| Added Author |
Goldsby, Thomas J., teacher, author.
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Hamilton, Ryan Parker, teacher, author.
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Longenecker, Clinton O., 1955- teacher, author.
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Roberto, Michael A., teacher, author.
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Sussman, Eric, teacher, author.
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hoopla digital.
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| Music No. |
MWT11716753 |
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