| Description |
12 sound discs (approximately 12 hr.) : digital ; 4 3/4 in. + 1 course guidebook (vi, 167 pages : black & white illustrations ; 19 cm) |
|
digital optical rda |
|
audio file CD audio rda |
| Series |
Great courses. Professional. Thinking skills |
|
Great courses (Compact disc) Professional.
|
| Note |
Course no. 5992. |
|
Compact disc. |
| Bibliography |
Includes bibliographical references in course guidebook. |
| Contents |
How to come up with a great business idea -- Understanding your market -- Prototypes: making your idea a reality -- Defining your business model -- Picking your business structure -- Starting your business plan -- Market analysis and marketing strategy -- Business logistics and operations -- Organizational structure and management teams -- Income statements and balance sheets -- Cash flow statements and performance measures -- Conducting risk analysis -- Finishing your business plan -- How to finance your business -- From your home office to social media -- Starting a family business -- Buying a franchise or other business -- Understanding intellectual property -- Managing human resource -- The customer's experience and your brand -- Entrepreneurial perspectives -- Entrepreneurial exhaustion -- Entrepreneurial leadership -- The successful entrepreneur. |
| Performer |
Professor Michael G. Goldsby. |
| Summary |
All of us have dreams, goals, and perhaps a project or two on the back burner. The Entrepreneur's Toolkit is your chance to make these aspirations a reality. Professor Goldsby provides a detailed roadmap for starting, nurturing, expanding, and eventually selling a business; and he shows how the same valuable skills translate to other spheres of life. |
| Subject |
Entrepreneurship -- Sound recordings.
|
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New business enterprises -- Sound recordings.
|
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Small business -- Sound recordings.
|
| Genre |
Audiobooks.
|
| Added Author |
Teaching Company, publisher.
|
| ISBN |
9781598036510 |
|
1598036513 |
| Music No. |
PC5992A Great Courses |
|
5992 Great Courses |
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