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Author Sichol, Lowey Bundy, author.

Title From an idea to Disney : how branding made Disney a household name / Lowey Bundy Sichol ; illustrated by C. S. Jennings. [Boundless electronic resource]

Publication Info. Boston : Houghton Mifflin Harcourt, [2019]
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Bookmark link: https://library.naperville-lib.org:444/record=b3112351~S1
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Description 1 online resource (99 pages) : illustrations.
text file rda
Series From an idea to... ; 1
Sichol, Lowey Bundy. From an idea to ; 1.
Audience 1100L Lexile
Summary "From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.
Contents Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse & Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- A hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- 100 years later.
System Details Requires Boundless App.
Subject Walt Disney Company -- History -- Juvenile literature.
Disney, Walt, 1901-1966 -- Juvenile literature.
Branding (Marketing) -- Juvenile literature.
Genre Biographies.
Other Form: Electronic reproduction of (manifestation): Sichol, Lowey Bundy. From an idea to Disney Boston : Houghton Mifflin Harcourt, [2019] 9781328453600 (DLC) 2018032034 (OCoLC)1060594644
ISBN 9781328530622 :
1328530620 :
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