| Description |
1 online resource (1 video file (34 min.)) : sound, color. |
| Playing Time |
003400 |
| Description |
digital rdatr |
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video file rdaft |
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Instrucitonal films lcgft |
| Series |
Fighting churn |
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Fighting churn.
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| Performer |
Carl Gold, presenter. |
| Summary |
In this video, Carl Gold goes through the milestone number 1: Identifying Churned Customers, which is a part of his liveProject: Fighting Churn with Manning's liveBook Data. The objective of this milestone is: - Your boss at Manning has assigned you the following task: Figure out how often customers repeatedly buy books in different calendar quarters (3-month periods). Repeat-purchase customers are considered to be "retained," and customers who do not make a repeat purchase are considered to have churned. (A repeat-purchase customer is one who, having bought a book in one 3-month period, buys another book in the following 3-month period.) - Your boss has further specified that you should save the list of the customers who did and did not make repeat purchases in the database. |
| Subject |
Quantitative research -- Marketing.
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Customer relations -- Management -- Data processing.
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Customer relations -- Management -- Data processing |
| Genre |
Webcast |
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Instructional films
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Internet videos
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Nonfiction films
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Instructional films.
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Nonfiction films.
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Internet videos.
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Films de formation.
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Films autres que de fiction.
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Vidéos sur Internet.
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| Added Author |
Gold, Carl, presenter.
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Manning (Firm), publisher.
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| Added Title |
Identifying churned customers |
| Standard No. |
10000MNHV202242 |
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