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Title Customer Behavior. Create a customer dataset / Carl Gold. [O'Reilly electronic resource]

Edition [First edition].
Publication Info. [Place of publication not identified] : Manning Publications, [ 2022]
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Description 1 online resource (1 video file (48 min.)) : sound, color.
Playing Time 004800
Description digital rdatr
video file rdaft
Instructional films lcgft
Series Fighting churn
Figthing churn.
Performer Carl Gold, presenter.
Summary In this video, Carl Gold explains module number 3: Create a customer dataset. The objective of this milestone is: - Create a snapshot of all of the current customers and their metrics and save it in a file. We call this the current customer dataset. The dataset is a table containing one customer per row and one metric per column. Datasets are explained in Chapter 4 of Fighting Churn with Data. - Create a quality assurance summary of the current customer dataset and review the results.
Subject Quantitative research -- Marketing.
Customer relations -- Management -- Data processing.
Customer relations -- Management -- Data processing
Genre Webcast
Instructional films
Internet videos
Nonfiction films
Instructional films.
Nonfiction films.
Internet videos.
Films de formation.
Films autres que de fiction.
Vidéos sur Internet.
Added Author Gold, Carl, presenter.
Manning (Firm), publisher.
Added Title Create a customer dataset
Standard No. 10000MNHV202241
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