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Author Peel, Jeffrey, author.

Title CRM : Redefining Customer Relationship Management. [O'Reilly electronic resource]

Imprint Digital Press [Imprint], May 2002 ; San Diego : Elsevier Science & Technology Books.
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Description 1 online resource (217)
Series Enterprise computing.
Enterprise computing.
Audience Scholarly & Professional Elsevier Science & Technology Books.
Contents Front Cover; Linux and the Unix Philosophy; Copyright Page; Contents; Foreword; Acknowledgments; Preface; Chapter 1. The Unix Philosophy: A Cast of Thousands; Chapter 2. One Small Step for Humankind; Chapter 3. Rapid Prototyping for Fun and Profit; Chapter 4. The Portability Priority; Chapter 5. Now That's Leverage!; Chapter 6. The Perils of Interactive Programs; Chapter 7. More Unix Philosophy: Ten Lesser Tenets; Chapter 8. Making Unix Do One Thing Well; Chapter 9. Unix and Other Operating System Philosophies; Chapter 10. Through the Glass Darkly: Linux vs. Windows.
Summary In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shi.
Subject Customer relations -- Management.
Customer relations -- Management.
Genre Electronic resource.
In: Referex Security and Networking
Other Form: Paperback 9781555582630.
ISBN 9781555582630
155558263X (Trade Cloth)
0080503446
9780080503448
1282540084
9781282540088
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