| Description |
1 online resource (xiv, 346 pages) : illustrations (some color) |
|
text file |
| Series |
--For dummies |
|
--For dummies.
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| Contents |
pt. 1. Getting started with a content marketing plan -- pt. 2. Marketing with long-form content -- pt. 3. Marketing with short-form content -- pt. 4. Engaging in online conversations to share content -- pt. 5. Achieving long-term success -- pt. 6. The part of tens -- pt. 7. Appendixes. |
| Summary |
Get the whole picture and learn to create a successful online content marketing programSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an esse. |
| Language |
English. |
| Subject |
Marketing -- Popular works.
|
|
Marketing -- Ouvrages de vulgarisation. |
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Marketing |
| Genre |
Popular works
|
| Other Form: |
Print version: Gunelius, Susan. Content marketing for dummies. Hoboken, N.J. : Wiley, 2011 (DLC) 2011928438 |
| ISBN |
9781118093764 (electronic bk.) |
|
1118093763 (electronic bk.) |
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9781118093788 (electronic bk.) |
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111809378X (electronic bk.) |
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(pbk. ; alk. paper) |
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