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Author Champy, James, 1942-

Title Compete by meeting unmet needs : how Zipcar rethought the car rental business / Jim Champy. [O'Reilly electronic resource]

Imprint Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3153266~S1
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Description 1 online resource ([8] pages)
Summary "This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page.
Subject Zipcar (Firm)
Zipcar (Firm)
Automobile leasing and renting -- United States.
Success in business.
Branding (Marketing)
Automobiles -- Location -- États-Unis.
Succès dans les affaires.
Stratégie de marque.
branding.
Automobile leasing and renting
Branding (Marketing)
Success in business
United States
Added Author Champy, James, 1942- Inspire!: why customers come back.
Added Title How Zipcar rethought the car rental business
ISBN 9780132138505
0132138506
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