LEADER 00000nim a22004695a 4500 003 MWT 005 20191125014122.0 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 130915s2010 xxunnn es i n eng d 020 9781400195961 (sound recording : hoopla Audio Book) 020 1400195969 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ ttm_9781400195961_180.jpeg 028 42 MWT10757071 037 10757071|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 082 04 629.222/2|222 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Vuic, Jason,|d1972- 245 14 The Yugo :|bthe rise and fall of the worst car in history |h[Hoopla electronic resource] /|cJason Vuic. 250 Unabridged. 264 1 [United States] :|bTantor Audio,|c2010. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (540 min.)) :|bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 1 Read by Erik Synnestvedt. 520 Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re- creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo...at the bottom. 538 Mode of access: World Wide Web. 650 0 Zastava automobile|xHistory. 650 0 Automobiles, Foreign|zUnited States. 650 0 Automobiles|zYugoslavia|xHistory. 700 1 Synnestvedt, Erik.|4nrt 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 10757071?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ ttm_9781400195961_180.jpeg