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Author Fromm, Jeff, author.

Title Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers / Jeff Fromm, Angie Read. [O'Reilly electronic resource]

Publication Info. New York : AMACOM, [2018]
©2018
To Access:
Availalbe on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3178545~S1
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Description 1 online resource (1 volume) : illustrations
data file
Bibliography Includes bibliographical references and index.
Contents Cover; Contents; Acknowledgments; Foreword; Introduction; Methodology; CHAPTER 1: Who Is Gen Z?; CHAPTER 2: Mobile and Social from Birth; CHAPTER 3: New Communication Rules; CHAPTER 4: A Matter of Influence; CHAPTER 5: Brand Me; CHAPTER 6: New Kids on the Shopping Block; CHAPTER 7: Hot Brands and Cool Ideas; CHAPTER 8: What's Next?; Appendix: Maintain COPPA Compliance; Afterword; Endnotes; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Authors; Free Sample from Marketing to Millennials; About AMACOM Books.
Summary Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
Subject Young adult consumers -- Attitudes.
Target marketing.
Consumer behavior.
Jeunes adultes consommateurs -- Attitudes.
Cibles (Marketing)
Consommateurs -- Comportement.
Consumer behavior
Target marketing
Young adult consumers -- Attitudes
Added Author Read, Angie, author.
Added Title Marketing to Generation Z
Other Form: Print version: Fromm, Jeff. Marketing to Gen Z. New York : AMACOM, [2018] 9780814439272 (DLC) 2017038847 (OCoLC)1004842864
ISBN 9780814439289
0814439284
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