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Author Wells, Tina, 1980-

Title Chasing youth culture and getting it right [OverDrive/Libby electronic resource] how your business can profit by tapping into today's most powerful trendsetters and tastemakers / Tina Wells.

Publication Info. Hoboken, N.J. : John Wiley & Sons, [2011]
©2011
To Access:
Available on OverDrive/Libby.
Bookmark link: https://library.naperville-lib.org:444/record=b1520163~S1
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Description 1 online resource (x, 213 pages)
Bibliography Includes bibliographical references and index.
Contents Introducing generation 2.0 -- Meet the kids : say hello to the newest wave of millennials -- The tribes and their trends : figuring out what kids want when they're more different than alike -- What Millennials want now -- "I want it" : what millennials buy and why -- "I texted you :)" : screen time, all the time : how technology is rewiring the new millennial -- "Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own -- I just want to be mii (and me) : the importance of letting kids be kids -- Young today, grown tomarrow -- Buzzspotting : tween and teen trends that will change the way we live and work -- The coming if the global mobile : how the new millennials will shape the future.
Subject Young consumers -- United States -- Attitudes.
Generation Y -- United States -- Attitudes.
Marketing.
Genre Electronic books.
Other Form: Print version: Wells, Tina, 1980- Chasing youth culture and getting it right. Hoboken, N.J. : John Wiley & Sons, c2011 9781118004050 (DLC) 2010050403 (OCoLC)671701689
ISBN 9781118061558 (electronic bk.)
1118061551 (electronic bk.)
9781118061664 (electronic bk.)
1118061667 (electronic bk.)
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