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LEADER 00000cam a2201057 a 4500
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007 cr cnu---unuuu
008 090729s2009 inuaf obs 001 0 eng d
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020 0470555165|q(electronic bk. ;|qMobipocket Reader)
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049 INap
082 04 006.7
082 04 006.7|222
099 eBook O’Reilly for Public Libraries
100 1 Mortensen, Dennis R.,|d1972-|1https://id.oclc.org/worldcat
/entity/E39PCjJf4M6bpF673jHDkfPBWC
245 10 Yahoo! Web analytics :|btracking, reporting, and analyzing
for data-driven insights /|cDennis R. Mortensen.
|h[O'Reilly electronic resource]
260 Indianapolis, Ind. :|bWiley Pub.,|c©2009.
300 1 online resource (xxii, 383 pages, 16 unnumbered pages of
plates) :|billustrations (some color)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
347 text file
490 1 Serious skills
504 Includes bibliographical references and index.
505 0 Cover -- Foreword -- Acknowledgments -- About the Author -
- Contents -- Introduction -- Who Should Read This Book? -
- Book Companion Websites -- Contacting the Author -- Part
I: Advanced Web Analytics Installation -- Chapter 1:
Getting Started -- Chapter 2: Content and Advanced
Conversion Tracking -- Chapter 3: Enterprise Campaign
Tracking -- Chapter 4: Merchandising Tracking and
Reporting -- Chapter 5: Advanced Instrumentation -- Part
II: Utilizing an Enterprise Web Analytics Platform --
Chapter 6: Working with Report Results -- Chapter 7:
Customizing Report Results -- Chapter 8: Using Basic
Reports as Templates for Customization -- Chapter 9: Using
Dashboards -- Chapter 10: Distinctive Reports and Usage --
Part III: Actionable Insights -- Chapter 11: Paid Search
Analysis and Optimization -- Chapter 12: Form Analysis and
Optimization -- Chapter 13: Content Optimization and
Competitive Analysis -- Dashboard Examples -- Appendix:
Yahoo! Web Analytics Web Services API -- API Framework --
API Calls -- Index.
520 "Yahoo! Web Analytics teaches readers how to collect data,
report on that data, and derive useful insights using
Yahoo!'s free Web analytics tool . This detailed resource
from Yahoo!'s Director of Data Insights discusses the why
of Web analytics as well as the how while revealing
secrets and tricks not documented elsewhere. The thorough
book also offers step-by-step instructions and advanced
techniques on everything from using data collection
groupings to creating compelling data visualizations. It's
a must-read for all analytics professionals and those who
want to be"--Resource description page
546 English.
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
630 00 Yahoo! Web analytics.
630 07 Yahoo! Web analytics.|2blmlsh
630 07 Yahoo! Web analytics|2fast
650 0 Web usage mining|xComputer programs.
650 0 Internet users|xStatistics|xData processing.
650 0 Web sites|xStatistics|xData processing.
650 0 Consumers' preferences|xData processing.
650 0 Internet users|vStatistics|xData processing.
650 0 Web sites|vStatistics|xData processing.
650 6 Analyse du comportement des internautes|xLogiciels.
650 6 Internautes|vStatistiques|xInformatique.
650 6 Sites Web|vStatistiques|xInformatique.
650 6 Consommateurs|xPréférences|xInformatique.
650 6 Internautes|xStatistiques|xInformatique.
650 6 Sites Web|xStatistiques|xInformatique.
650 7 Web usage mining|xComputer programs.|2blmlsh
650 7 Internet users|xStatistics|xData processing.|2blmlsh
650 7 Web sites|xStatistics|xData processing.|2blmlsh
650 7 Consumers' preferences|xData processing.|2blmlsh
650 7 Internet users|2fast
650 7 Web sites|2fast
776 08 |iPrint version:|aMortensen, Dennis R., 1972-|tYahoo! Web
analytics.|dIndianapolis, Ind. : Wiley Pub., ©2009
|z9780470424247|z0470424249|w(DLC) 2009009722
|w(OCoLC)276334295
830 0 Serious skills.
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9780470424247/?ar
|zAvailable on O’Reilly for Public Libraries
938 123Library|b123L|n10742
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938 ProQuest Ebook Central|bEBLB|nEBL4027426
938 EBSCOhost|bEBSC|n278570
938 Internet Archive|bINAR|nyahoowebanalytic0000mort
938 YBP Library Services|bYANK|n12666778
938 YBP Library Services|bYANK|n3031998
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