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Author Carlson, Nicholas, author.

Title Marissa Mayer and the fight to save Yahoo! / Nicholas Carlson. [Axis 360 electronic resource]

Edition First edition.
Publication Info. New York : Twelve, 2015.
QR Code
Description 1 online resource (viii, 357 pages) : illustrations
text file rda
Summary "When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- Provided by publisher.
"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"-- Provided by publisher.
Offers the inside story of Marissa Mayer's controversial fight to save Yahoo, describing the former Google executive's efforts to remake the company and the missteps leading to internal battles that challenged her leadership.
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- Provided by publisher.
Bibliography Includes bibliographical references (pages 333-341) and index.
Subject Mayer, Marissa, 1975-
Mayer, Marissa, 1975- (OCoLC)fst01927278
Yahoo! Inc.
Yahoo! Inc. (OCoLC)fst00745468
Internet industry -- United States -- Management.
Women chief executive officers -- United States -- Biography.
Internet industry -- Management. (OCoLC)fst00977269
Women chief executive officers. (OCoLC)fst01177395
United States. (OCoLC)fst01204155
Genre Electronic books.
Biography. (OCoLC)fst01423686
Other Form: Electronic reproduction of (manifestation): Carlson, Nicholas. Marissa Mayer and the fight to save Yahoo! New York : Twelve, 2015 9781455556618 (DLC) 2014040842 (OCoLC)883145864
ISBN 9781455587698 : $90.00
1455587699 : $90.00
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