| Description |
1 online resource (viii, 357 pages) : illustrations |
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text file rda |
| Summary |
"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- Provided by publisher. |
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"A page-turning, warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38"-- Provided by publisher. |
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Offers the inside story of Marissa Mayer's controversial fight to save Yahoo, describing the former Google executive's efforts to remake the company and the missteps leading to internal battles that challenged her leadership. |
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"When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- Provided by publisher. |
| Bibliography |
Includes bibliographical references (pages 333-341) and index. |
| System Details |
Requires Boundless App. |
| Subject |
Mayer, Marissa, 1975-
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Mayer, Marissa, 1975- |
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Yahoo! Inc.
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Yahoo! Inc. |
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Internet industry -- United States -- Management.
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Women chief executive officers -- United States -- Biography.
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Internet industry -- Management. |
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Women chief executive officers. |
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United States. |
| Genre |
Electronic books. |
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Biography.
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| Other Form: |
Electronic reproduction of (manifestation): Carlson, Nicholas. Marissa Mayer and the fight to save Yahoo! New York : Twelve, 2015 9781455556618 (DLC) 2014040842 (OCoLC)883145864 |
| ISBN |
9781455587698 : $90.00 |
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1455587699 : $90.00 |
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