LEADER 00000nim a22004815a 4500 
003    MWT 
005    20191125043213.0 
006    m     o  h         
007    sz zunnnnnuned 
007    cr nnannnuuuua 
008    130915s2011    xxunnn es      i  n eng d 
020    9781982470777 (sound recording : hoopla Audio Book) 
020    1982470771 (sound recording : hoopla Audio Book) 
029    https://d2snwnmzyr8jue.cloudfront.net/
       bsa_9781441786289_180.jpeg 
028 42 MWT10024518 
037    10024518|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 
040    Midwest|erda 
082 04 658.8/343082|222 
099    eAudiobook hoopla 
099    eAudiobook hoopla 
100 1  Underhill, Paco. 
245 10 What women want :|bthe global market turns female friendly
       |h[Hoopla electronic resource] /|cPaco Underhill. 
250    Unabridged. 
264  1 [United States] :|bBlackstone Publishing,|c2011. 
264  2 |bMade available through hoopla 
300    1 online resource (1 audio file (7hr., 20 min.)) :
       |bdigital. 
336    spoken word|bspw|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital|hdigital recording|2rda 
347    data file|2rda 
506    Digital content provided by hoopla. 
511 1  Read by Mike Chamberlain. 
520    Paco Underhill, the author of the hugely successful Why We
       Buy and Call of the Mall, reports on the growing 
       importance of women in everybody's marketplace-what makes 
       a package, product, space, or service "female friendly." 
       Underhill offers a tour of the world's marketplace-with 
       shrewd observations and practical applications to help 
       everybody adapt to the new realities. As large numbers of 
       women become steadily wealthier, more powerful, and more 
       independent, their choices and preferences are 
       transforming our commercial environment in a variety of 
       important ways, from the cars we drive to the food we eat;
       from how we buy and furnish our homes to how we gamble, 
       play, and use the Internet-in short, how we spend our time
       and money. With the same flair and humor that made his 
       previous books universally appealing, Underhill examines 
       how a woman's role as homemaker has evolved into homeowner
       and what women look for in a home. How the home gym and 
       home office are linked to the women's health movement and 
       home-based businesses. Why the refrigerator has trumped 
       the stove as the crucial appliance. How every major hotel 
       chain in the world has redesigned rooms and services for 
       the female business traveler. Why some malls, appealing to
       women, are succeeding while others fail. What women look 
       for online and why some retail websites, like Amazon, 
       attract women while other sites turn them off. "The point 
       is," writes Underhill, "while men were busy doing other 
       things, women were becoming a major social, cultural, and 
       economic force." And, as he warns, no business can afford 
       to ignore their power and presence. 
538    Mode of access: World Wide Web. 
650  0 Women|zUnited States|xAttitudes. 
650  0 Women|zUnited States|xSocial conditions|y21st century. 
650  0 Women|zUnited States|xEconomic conditions|y21st century. 
650  0 Social influence. 
700 1  Chamberlain, Mike.|4nrt 
710 2  hoopla digital. 
856 40 |uhttps://www.hoopladigital.com/title/
       10024518?utm_source=MARC|zInstantly available on hoopla. 
856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/
       bsa_9781441786289_180.jpeg