| Description |
1 online resource (xxiii, 187 pages) |
| Series |
A BK business book |
|
BK business book.
|
| Bibliography |
Includes bibliographical references (pages 157-168) and index. |
| Contents |
Introduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world. |
| Summary |
Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. |
| Language |
English. |
| Subject |
Women consumers -- United States.
|
|
Social marketing -- United States.
|
|
Women in nonprofit organizations -- United States.
|
|
Consommatrices -- États-Unis. |
|
Marketing social -- États-Unis. |
|
Femmes dans les associations sans but lucratif -- États-Unis. |
|
Social marketing |
|
Women consumers |
|
Women in nonprofit organizations |
|
United States |
| Added Author |
Chen, Lisa, 1973-
|
| Other Form: |
Print version: Witter, Lisa. She spot. 1st ed. San Francisco : Berrett-Koehler Publishers, ©2008 9781576754726 (DLC) 2008009811 (OCoLC)213222933 |
| ISBN |
9781576757833 (electronic bk.) |
|
1576757838 (electronic bk.) |
|
9781609944285 (electronic bk.) |
|
1609944283 (electronic bk.) |
|
1282299204 |
|
9781282299207 |
|
9786612299209 |
|
6612299207 |
| Standard No. |
9786612299209 |
|
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