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LEADER 00000nam  22004695i 4500 
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006    m     o  d u       
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008    180424s2011    xx      o     000 0 eng d 
020    9780742568211 :|c$30.99 
020    0742568210 :|c$30.99 
035    (OCoLC)712148445|z(OCoLC)759840261|z(OCoLC)880750563 
037    0009726110|bBaker & Taylor 
040    NjBwBT|beng|erda|cNjBwBT|dUtOrBLW 
069    09470623 
100 1  Veseth, Michael. 
245 10 Wine wars :|bthe curse of the blue nun, the miracle of two
       buck chuck, and the revenge of the terroirists /|cMike 
       Veseth.|h[Axis 360 electronic resource] 
264  1 |bRowman & Littlefield Pub Inc.,|c2011. 
300    1 online resource 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rda 
505 0  A tale of two glasses -- Old bottles, new wine -- The 
       Davino code -- Missionaries, migrants and market reforms -
       - The masters of wine -- Curse of the blue nun -- 
       America's hangover (and the future of wine) -- Martians 
       versus Wagnerians -- They always buy the ten cent wine -- 
       Everyone's a critic -- The mcwine conspiracy -- The future
       of wine in three bottles -- Mondovino and the revenge of 
       the terroirists -- The war on terroir -- The China 
       syndrome -- The best of wines or the worst of wines? -- 
       Grape expectations tasting. 
520    "Writing with wit and verve, Mike Veseth (a.k.a. the Wine 
       Economist) tells the compelling story of the war between 
       the market trends that are redrawing the world wine map 
       and the terroirists who resist them. Wine and the wine 
       business are at a critical crossroad today, transformed by
       three powerful forces. Veseth begins with the first force,
       globalization, which is shifting the center of the wine 
       world as global wine markets provide enthusiasts with a 
       rich but overwhelming array of choices. Two Buck Chuck, 
       the second force, symbolizes the rise of branded products 
       like the famous Charles Shaw wines sold in Trader Joe's 
       stores. Branded corporate wines simplify the worldwide 
       wine market and give buyers the confidence they need to 
       make choices, but they also threaten to dumb down wine, 
       sacrificing terroir to achieve marketable McWine 
       reliability. Will globalization and Two Buck Chuck destroy
       the essence of wine? Perhaps, but not without a fight, 
       Veseth argues. He counts on 'the revenge of the 
       terroirists' to save wine's soul. But it won't be easy as 
       wine expands to exotic new markets such as China and the 
       very idea of terroir is attacked by both critics and 
       global climate change. Veseth has 'grape expectations' 
       that globalization, Two Buck Chuck, and the revenge of the
       terroirists will uncork a favorable future for wine in an 
       engaging tour-de-force that will appeal to all lovers of 
       wine, whether it be boxed, bagged, or bottled"--Provided 
       by publisher. 
650  0 Wine industry. 
650  0 Globalization|xEconomic aspects. 
650  7 Globalization|xEconomic aspects.|2fast|0(OCoLC)fst00943533
650  7 Wine industry.|2fast|0(OCoLC)fst01175961 
655  4 Electronic books. 
710 2  Baker & Taylor Axis 360. 
856 4  |uhttp://ereadil.axis360.baker-taylor.com/
       Title?itemid=0009726110