Beyond powerful radio : a communicator's guide to the Internet Age : news, talk, information & personality for broadcasting, podcasting, internet, radio / Valerie Geller ; edited by Turi Ryder. [O'Reilly electronic resource]
Includes bibliographical references (pages 483-487) and index.
Contents
Pt. 1. Tools : creating content for any platform -- pt. 2. Storytelling & voice -- pt. 3. Creating powerful news -- pt. 4. Working across multi-platforms -- pt. 5. Marketing content -- pt. 6. Making money -- pt. 7. Understanding the audience -- pt. 8. Final notes.