| Description |
1 online resource (xxvii, 404 pages) : illustrations |
|
data file |
| Contents |
pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports. |
| Summary |
"With 2 billion sites on the Web, who's looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn"--Resource description page |
| Bibliography |
Includes bibliographical references and index. |
| Language |
English. |
| Subject |
Google Analytics.
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Google Analytics. |
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Google Analytics |
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Internet searching -- Statistical services.
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Web usage mining -- Computer programs.
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Internet users -- Statistics -- Data processing.
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Recherche sur Internet -- Services statistiques. |
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Analyse du comportement des internautes -- Logiciels. |
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Internautes -- Statistiques -- Informatique. |
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Internet searching -- Statistical services. |
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Web usage mining -- Computer programs. |
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Internet users -- Statistics -- Data processing. |
| Added Author |
Teixeira, Joe.
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Tyler, Mary E., 1970-
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| Other Form: |
Print version: Ledford, Jerri L. Google Analytics. 3rd ed. Indianapolis, Ind. : Wiley Pub., 2010 (DLC) 2009934560 |
| ISBN |
9780470874004 (e-book) |
|
0470874007 (e-book) |
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0470531282 (pbk.) |
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9780470531280 (pbk.) |
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9786612685972 |
|
6612685972 |
| Standard No. |
9786612685972 |
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