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Author Alhlou, Feras, author.

Title Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif and Eric Fettman.

Publication Info. Hoboken, NJ : John Wiley, [2016]
Location Call No. Status
 Nichols Adult Nonfiction  006.3 ALH 2016    AVAILABLE
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Description xxii, 596 pages : color illustrations ; 25 cm
Bibliography Includes bibliographical references and index.
Contents Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360.
Subject Google Analytics.
Web usage mining.
Added Author Asif, Shiraz.
Fettman, Eric.
ISBN 9781119144014 hardcover
1119144019 hardcover
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