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Author Kaushik, Avinash.

Title Better intelligence from the new Google trends / Avinash Kaushik. [O'Reilly electronic resource]

Imprint [Place of publication not identified] : FT Press, 2013.
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Description 1 online resource (1 streaming video file (1 hr., 4 min., 26 sec.))
Note Title from resource description page (viewed).
Performer Presenter, Avinash Kaushik.
Summary "Google Search Trends is one of the most valuable, yet underutilized, databases in the world. This workshop takes you through some of the critical features and teaches you how to use Google Search Trend information to better understand your market and potential opportunities. Web Analytics expert Avinash Kaushik will cover new ways to segment Google Analytics data, critical analysis techniques, using analytics data to teach you things about your business, and how search trend data will help you with your overall marketing and business strategy."--Resource description page.
Subject Google Analytics.
Google Analytics.
Web usage mining -- Computer programs.
Data mining.
Analyse du comportement des internautes -- Logiciels.
Exploration de données (Informatique)
Data mining.
Note Title on resource description page: Web analytics : intelligence from the new Google trends
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