| Description |
1 online resource (xxv, 574 pages, 17 unnumbered pages) : color illustrations. |
| Series |
Serious skills |
|
Serious skills.
|
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Get the latest information about using the #1 web analytics tool from this fully updated guide Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which. |
| Contents |
pt. 1. Measuring success -- pt. 2. Using Google analytics reports -- pt. 3. Implementing Google analytics -- pt. 4. Using visitor data to drive website improvement. |
| Subject |
Google Analytics.
|
|
Google Analytics. |
|
Google Analytics |
|
Web usage mining.
|
|
Webometrics.
|
|
Analyse du comportement des internautes. |
|
Cybermétrie. |
|
Web usage mining |
|
Webometrics |
|
Electrical & Computer Engineering. |
|
Engineering & Applied Sciences. |
|
Telecommunications. |
|
Sökmotoroptimering. |
|
Elektronisk handel. |
| Other Form: |
Print version: Clifton, Brian, 1969- Advanced Web metrics with Google Analytics. 3rd ed. Hoboken, N.J : Wiley ; Chichester : [John Wiley [distributor], 2012 9781118168448 (OCoLC)781939482 |
| ISBN |
9781118226445 (electronic bk.) |
|
1118226445 (electronic bk.) |
|
9781118239582 (electronic bk.) |
|
111823958X (electronic bk.) |
|
9780470562314 |
|
0470562315 |
|
9781118264324 (ebk.) |
|
1118264320 (ebk.) |
|
9781280672521 (MyiLibrary) |
|
1280672528 (MyiLibrary) |
|
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