| Description |
1 online resource (xxv, 501 pages) : illustrations |
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data file rda |
| Series |
Serious skills |
|
Serious skills.
|
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics"--Resource description page. |
| Contents |
Advanced Web Metrics with Google Analytics, 2nd Edition; Acknowledgments; About the Author; Contents; Foreword; Introduction; Who Should Read This Book; What Is Covered in This Book; GA IQ Coupon; How to Contact the Author; Part I: Measuring Success; Chapter 1: Why Understanding Your Web Traffic Is Important to Your Business; Chapter 2: Available Methodologies and Their Accuracy; Chapter 3: Google Analytics Features, Benefits, and Limitations; Part II: Using Google Analytics Reports; Chapter 4: Using the Google Analytics Interface; Chapter 5: Reports Explained. |
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Part III: Implementing Google AnalyticsChapter 6: Getting Up and Running with Google Analytics; Chapter 7: Advanced Implementation; Chapter 8: Best-Practices Configuration Guide; Chapter 9: Google Analytics Hacks; Part IV: Using Visitor Data to Drive Website Improvement; Chapter 10: Focusing on Key Performance Indicators; Chapter 11: Real-World Tasks; Chapter 12: Integrating Google Analytics with Third-Party Applications; Appendix A: Regular Expressio. |
| Subject |
Google Analytics.
|
|
Google Analytics. |
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Google Analytics |
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Web usage mining.
|
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Internet users -- Statistics -- Data processing.
|
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Analyse du comportement des internautes. |
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Internautes -- Statistiques -- Informatique. |
|
Web usage mining. |
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Internet users -- Statistics -- Data processing. |
|
Internet users |
|
Web usage mining |
| Other Form: |
Print version: Clifton, Brian, 1969- Advanced Web metrics with Google Analytics. 2nd ed. Indianapolis, Ind. : Wiley Pub., ©2010 9780470562314 (DLC) 2009052154 (OCoLC)437299525 |
| ISBN |
9780470634929 (electronic bk.) |
|
0470634928 (electronic bk.) |
|
0470562315 |
|
9780470562314 |
|
9780470634943 (electronic bk.) |
|
0470634944 (electronic bk.) |
| Standard No. |
9786612547621 |
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