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082 04 658.4/038 
082 04 658.4/038|222 
099    eBook O’Reilly for Public Libraries 
100 1  Burby, Jason. 
245 10 Actionable web analytics :|busing data to make smart 
       business decisions /|cJason Burby, Shane Atchison.
       |h[O'Reilly electronic resource] 
260    Indianapolis, IN :|bWiley Pub.,|c©2007. 
300    1 online resource (xxix, 256 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Sybex serious skills 
505 0  pt. I. The changing landscape of marketing online -- Ch. 
       1. The big picture -- Ch. 2. Performance marketing -- pt. 
       II. Shifting to a culture of analysis -- Ch. 3. What 
       "culture of analysis" means -- Ch. 4. Avoiding stumbling 
       points -- pt. III. Proven formula for success -- Ch. 5. 
       Preparing to be data-driven -- Ch. 6. Defining site goals,
       KPIs, and key metrics -- Ch. 7. Monetizing site behaviors 
       -- Ch. 8. Getting the right data -- Ch. 9. Analyzing site 
       performance -- Ch. 10. Prioritizing -- Ch. 11. Moving from
       analysis to site optimization -- Ch. 12. Agencies -- Ch. 
       13. The creative brief -- Ch. 14. Staffing and tuning your
       Web team -- Ch. 15. Partners -- App. Web analytics "big 
       three" definitions. 
506    |3Use copy|fRestrictions unspecified|2star|5MiAaHDL 
520    Provides information on developing a Web analytics 
       strategy to help make strategic business decisions, plan a
       website, develop effective marketing, and create a culture
       of analysis within an organization. 
533    Electronic reproduction.|b[Place of publication not 
       identified] :|cHathiTrust Digital Library,|d2010.|5MiAaHDL
538    Master and use copy. Digital master created according to 
       Benchmark for Faithful Digital Reproductions of Monographs
       and Serials, Version 1. Digital Library Federation, 
       December 2002.|uhttp://purl.oclc.org/DLF/benchrepro0212
       |5MiAaHDL 
583 1  digitized|c2010|hHathiTrust Digital Library|lcommitted to 
       preserve|2pda|5MiAaHDL 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Web usage mining. 
650  0 Data mining. 
650  0 Internet users|xStatistics|xData processing. 
650  0 Business enterprises|xComputer networks. 
650  0 Electronic commerce. 
650  0 Internet marketing. 
650  0 Web sites|xDesign. 
650  6 Analyse du comportement des internautes. 
650  6 Exploration de données (Informatique) 
650  6 Internautes|xStatistiques|xInformatique. 
650  6 Entreprises|xRéseaux d'ordinateurs. 
650  6 Commerce électronique. 
650  6 Marketing sur Internet. 
650  6 Sites Web|xConception. 
650  7 Web usage mining.|2blmlsh 
650  7 Data mining.|2blmlsh 
650  7 Internet users|xStatistics|xData processing.|2blmlsh 
650  7 Business enterprises|xComputer networks.|2blmlsh 
650  7 Electronic commerce.|2blmlsh 
650  7 Internet marketing.|2blmlsh 
650  7 Web sites|xDesign.|2blmlsh 
650  7 Business enterprises|xComputer networks|2fast 
650  7 Data mining|2fast 
650  7 Electronic commerce|2fast 
650  7 Internet marketing|2fast 
650  7 Internet users|2fast 
650  7 Web sites|xDesign|2fast 
650  7 Web usage mining|2fast 
700 1  Atchison, Shane. 
776 08 |iPrint version:|aBurby, Jason.|tActionable web analytics.
       |dIndianapolis, IN : Wiley Pub., ©2007|z9780470124741
       |z0470124741|w(OCoLC)144221399 
830  0 Serious skills. 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780470124741/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    Books 24x7|bB247|nbkb00034816 
938    ebrary|bEBRY|nebr10278719 
938    EBSCOhost|bEBSC|n197972 
938    Internet Archive|bINAR|nactionablewebana0000burb 
938    YBP Library Services|bYANK|n2605944 
994    92|bJFN