| Description |
1 online resource (1 volume) : illustrations |
| Contents |
Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization. |
| Summary |
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustme. |
| Subject |
Internet marketing.
|
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Web sites -- Design -- Evaluation.
|
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Web site development -- Evaluation.
|
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Strategic planning.
|
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Marketing sur Internet. |
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Sites Web -- Conception -- Évaluation. |
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Sites Web -- Développement -- Évaluation. |
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Planification stratégique. |
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Internet marketing |
|
Strategic planning |
| Added Title |
Conversion optimization for more leads, sales and profit or the art and science of optimized marketing |
| Other Form: |
Print version: Goward, Chris. You should test that!. Indianapolis, IN : Wiley, ©2013 (DLC) 2012951871 |
| ISBN |
9781118463833 |
|
1118463838 |
|
9781118334157 (e-book) |
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1118334159 (e-book) |
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(pbk. ; alk. paper) |
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